In this episode of Zero Days Since, Jason Robinson and Chelsea Adler reflect on the unexpected evolution of Timber Tote: from a playful idea born during a slow season to a growing brand with real customers, artist collaborations, legal questions, licensing decisions, and a business model that keeps expanding.

The conversation begins with one of the biggest questions creative founders face: should you patent your idea, protect your process as a trade secret, or focus your energy on building the brand faster than anyone else can copy it? Jason and Chelsea talk through the practical realities of patent protection, why some ideas are harder to protect than people assume, and how they weighed the cost of legal protection against the need to invest in growth.

They also dig into the business side of partnership: setting up accounts, separating money, formalizing responsibilities, and thinking through what happens when a fun project becomes something that needs structure. As Timber Tote grows, so does the need for clearer systems.

One of the biggest turning points comes through their artist collaborations. By working with Tucson creatives through licensing, wholesale, and commission-based models, Jason and Chelsea begin to see Timber Tote not just as a product, but as a platform — one that can connect artists, makers, boutiques, customers, and local commerce in a more meaningful way.

Along the way, they discuss intellectual property, creative ethics, AI, copyright, Disney, public domain, Shark Tank dreams, Fashion Week goals, and the reality of building something original in a world where imitation is always possible.

This episode is about the beautiful, chaotic, eye-opening process of turning a “what if?” into a working business.

Topics include:

Turning a creative experiment into a business Building the Timber Tote brand Patents, trade secrets, and intellectual property Business partnerships and founder decisions Artist collaborations and licensing models Tucson creatives and local commerce AI, creative ownership, and ethical questions Fashion Week, Shark Tank, and bigger brand dreams

Zero Days Since follows two founders as they build a wooden handbag brand from the inside out — with honesty, humor, tequila, and plenty of lessons learned along the way.

Welcome back to another episode of Zero Days Since, the podcast where founders Chelsea and Jason journal the highs, lows, and “whiskey-fueled” breakthroughs of building a wooden purse brand. In this installment, titled “Everyone Wants a Piece,” our favorite designer-woodworker duo dives deep into the magnetic pull of creative collaboration. From local murals scaled down to the palm of your hand to the looming bright lights of New York Fashion Week, this episode is an masterclass in how to build a brand that people—and fellow artists—can’t wait to be part of.

If you’ve ever wondered how two founders stay grounded while their “Timber Totes” start showing up in airport galleries and high-end pro shops, this is the story for you. Chelsea and Jason open up about the “ego-check” moments of success, the grit required to move from a living room operation to mass production, and why they’re finally ready to “cash the check” on the glowing terms people use to describe their work.

Turning Fine Art into Designer Handbags: A New Medium

At the heart of Timber Tote’s success is a radical approach to artisan craftsmanship. Instead of just making a product, Chelsea and Jason have turned their wooden purses into a new canvas for the local art community. They discuss the evolution of their most iconic partnerships—like their first collaboration with tattoo artist Jenny (Lonely Angel), whose fine-line work was laser-engraved into the wood to create a “tattooed” aesthetic that blew consumers away.

But it didn’t stop there. The episode explores the technical and emotional journey of working with local legends like Ignacio, whose 60-foot murals were reimagined as wearable art, and Andrea, whose mural of the University of Arizona’s “Old Main” gave the brand a foothold in licensed collegiate merchandise. By offering artists a completely new medium, Timber Tote has created a “mutually beneficial” ecosystem where the art isn’t just on a wall—it’s part of a woman’s daily ensemble and personality.

The Business of Networking: Mastering Mutual Benefit

One of the most insightful segments of the episode revolves around a piece of advice Chelsea found on TikTok: “Stop entering rooms you have nothing to say in.” It’s a harsh but necessary look at small business networking. Chelsea and Jason talk candidly about the importance of laying a solid foundation before seeking out major collaborations. They argue that successful networking isn’t just about being “eager”—it’s about having something of value to offer in return.

Whether it’s navigating wholesale orders in the middle of the night or learning how to print on fabric to meet an artist’s vision, the duo emphasizes that you have to “shut up and learn” before you can lead. This philosophy is exactly why creative collaboration has become the engine of their growth; they didn’t just ask for a piece of the pie, they brought their own ingredients to the table.

Scaling the Mountaintop: The Road to New York Fashion Week

As the episode nears its conclusion, the conversation shifts to the ultimate “mountaintop moment”: New York Fashion Week. For Chelsea, this is the culmination of nearly 20 years of design study. She describes the intense, “cohesive” process of designing the purses and the dresses simultaneously, ensuring every look that hits the runway tells a singular story.

But a global stage comes with local hustle. Jason and Chelsea discuss the “crowdsourcing” efforts behind the scenes—from limited-edition NYFW shirts to the upcoming local runway show at Whiskey Del Bac. It’s a vulnerable look at the pressure of the spotlight, the fear of being “lost” in a project, and the sheer determination to stay present and enjoy the experience of a lifetime.

Join the Timber Tote Journey

We are heading to the Big Apple, but we aren’t going alone! We want our community to come along for every stitch, every “whiskey tour,” and every runway mile. Here is how you can support the brand and get a piece of the action:

• Grab the “Meet Me in New York” Limited Edition Shirt: Help fund our NYFW journey and wear a piece of the story. Available now on our website!

• Attend the Local Sneak Preview: We’re hosting a local runway show at Whiskey Del Bac before we head to New York. Check TimberTote.com for the upcoming date and ticket announcements.

• Subscribe and Review: If you love hearing two founders “pretending to be professionals,” hit that subscribe button on your favorite podcast platform and leave us a comment!

Unedited Transcript

Jason Robinson What’s up everyone? We’re back. Welcome to Zero Day, since it’s the podcast where two founders journal their story of building a wooden purse brand. And we have fun doing it. My name is Jason, and I’m a woodworker.

Chelsea Adler And I am Chelsea. I am a designer.

Jason Robinson How are you doing?

Chelsea Adler I’m so tired. I’m super

Chelsea Adler low energy, but I’m doing my best.

Jason Robinson Oh, we’re going to get fired up though. Yeah.

Chelsea Adler This is a really fun topic today.

Jason Robinson These are always, I think, an opportunity for us

Jason Robinson to like kind of detach a little bit because we’re forced to for whatever time, you know, the next hour. I’ve just been able to have fun.

Chelsea Adler Yeah. Just kind of. We

Chelsea Adler can drink and chitchat and relax and not have to think about all the things we have to do. Jason Robinson We have a little bit of an agenda, but then we get to play a game or.

Chelsea Adler It’ll be fine. Jason Robinson It’ll be fun. So and then we get to like, announce some, some cool stuff. That’s what do you call it, like maturing with the New York Fashion Week stuff and.

Chelsea Adler Yeah. Jason Robinson Go from there.

Chelsea Adler We did talk about New York Fashion Week. We did okay. Jason Robinson We did talk.

Chelsea Adler About it. That’s not a surprise. Jason Robinson Yep. So now it’s evolving. Yeah,

Chelsea Adler Yeah, it’s gonna be fun.

Chelsea Adler Nice color story back there. I don’t know if you could see it on the camera or not, but those color stories back there. Jason Robinson Yeah. So you’re working through where are you at with that, I guess. Do we want to get into. Jason Robinson That’s exciting.

Chelsea Adler So

Chelsea Adler going into it, I was like, I’m going to design the purses and then I’m going to design the dresses. Jason Robinson Okay.

Chelsea Adler That’s not how it’s coming out. No, because I was like a I was having a hard time designing all of the purses. And then because it was all coming to me at one time. So I would design the purse. And then because I think I have for that, I’m feeling really comfortable with. Okay, almost completely designed the interiors.

Chelsea Adler Yeah. And then I was like, okay, but this is the dress. So then I was just naturally kind of creating the whole look mentally. Sure. So it was all kind of just happening at one time. And I think that that’s working better for me personally as a process just to make it all cohesive. Very cool. So we’ll see how that goes when it comes to technically designing it all.

Chelsea Adler Yeah. Jason Robinson And these are cool. Yeah. Because because we are doing these kind of like shirts here. Jason Robinson Yes. As kind of a way of raising some funds. So you’ve been working on some of this stuff like the timber totes, limited edition Jason Robinson the shirts and now you’re getting into the actual that’s going to be on.

Chelsea Adler Yeah. Because this, this situation has nothing to

Chelsea Adler do with the actual. Jason Robinson What kind of talk through I think a little bit of this, but I think maybe we get into our drinks first and then we can dive Jason Robinson into that. But yeah, it’s certainly evolving and I’m going to be coming along for the ride with you as well, because I’ve never done this before, so I’m curious to see how.

Chelsea Adler It goes. Yeah. You’re going to.

Chelsea Adler Who’s the I’m going to make you watch The Devil Wears Prada okay. Jason Robinson Meryl Streep. Jason Robinson Yeah, right.

Chelsea Adler Yeah. And we’re going to watch seasons one through three of Project Runway. Jason Robinson Okay, Jason Robinson okay. I’d get into that because I’m like, living that.

Chelsea Adler Yeah yeah yeah

Chelsea Adler yeah. I think after season three it got a little weird, but seasons one through three and then. Gotta love them. Jason Robinson Very cool. Jason Robinson So can we switch gears and go to the drink here? So yeah. So I don’t know if you want to just kind of pull this thing up, but. Jason Robinson Yeah. Do you want to explain it a little bit.

Chelsea Adler Well it was your present. Jason Robinson You explained. Okay. So for Christmas, Mariel got me this. And so she thought, you know, it was really kind of cool. So if you look at this thing and I thought this would fit with you really well because it looks like just a bunch of books. So why don’t you pull out the first one there? So this was a set that we got I guess Mariel got it from Costco of all places.

Chelsea Adler Yeah. Jason Robinson That’s what you said. So which is really kind of interesting, but it looks like books. So you pull out the first book here. Yeah. And it’s a whiskey tour of the world. So when you open it up.

Chelsea Adler And there’s

Chelsea Adler whiskey inside. Jason Robinson Isn’t that really Jason Robinson kind of cool? Yeah. So let’s see. Oh, Jesus. I was gonna grab the book. Yeah, yeah, yeah. So they’ve got a couple different ones.

Chelsea Adler Here I want. Jason Robinson To do. Oh. Do you. Yeah. Well get it. So they’ve.

Chelsea Adler Got. Jason Robinson They’ve got Jason Robinson one book that actually talks about all of the different ones that they’ve collected over Jason Robinson all the way across the world. They’ve got some Ireland here, US, Scotland, France, you know what I mean. So they’ve got and then they talk a little bit about.

Chelsea Adler I’m going to break these. Jason Robinson That’d be perfect actually and give us Jason Robinson great content. Oh that’s great. Not not Jason Robinson for you.

Chelsea Adler Yeah yeah yeah yeah. Jason Robinson But yeah. So but it teaches you a little bit of this and then you get a little taste and then another one of the like books quote unquote books actually had these. Glen Karen’s.

Chelsea Adler Yeah is so, so cute and like clever and. Jason Robinson Isn’t.

Chelsea Adler It fun right up my alley. I mean, I love anything bookish. Literally. If I could make anything relate back to books, I will. Yeah, pretty sure the one I want is in here. Jason Robinson Okay.

Chelsea Adler Second edition. Yeah. Jason Robinson Oh.

Chelsea Adler So I want the

Chelsea Adler Black. It’s a rye whiskey. I mean, aged in American oak barrels. It’s number 11 in volume two. Jason Robinson Okay. Jason Robinson Well, you can even say a little bit about it.

Chelsea Adler That’s all I have. Jason Robinson Once you get it out. No, no, no, I was going to give you the book. Oh, okay. Well, I’m getting my now.

Chelsea Adler Okay. Jason Robinson Keep going. Okay. The logistics was kind of a nightmare, I think. Yeah. Give you that?

Chelsea Adler We did not practice. Jason Robinson We did not practice.

Chelsea Adler Okay.

Chelsea Adler So

Chelsea Adler I picked

Chelsea Adler a whiskey from Peru, which is really fun. Jason Robinson That is fun. Okay.

Chelsea Adler There it is.

Chelsea Adler Okay. Jason Robinson There you go.

Chelsea Adler So this

Chelsea Adler is from Don Michael Distillery. It’s.

Chelsea Adler The black whiskey rye. It was founded by husband and wife team Michael.

Chelsea Adler Riley. And I’m going to butcher these names. I’m so sorry,

Chelsea Adler Diana. It should be Diana. I feel like that’s how it’s. It’s pronounced. It’s got a lot of A’s in it, but I think it’s Diana millan Mayer. And it produces the most awarded whiskey in South America, made from Andean black corn. So it’s located just outside of Lima, Peru, and is the forefront of Peruvian whiskey innovated innovation.

Chelsea Adler And it’s award winning black whiskey. Very cool. And so following the success of John Michael Black Whiskey comes Black Whiskey Rye, which makes its debut in this little tour of the world whiskey. And it’s the first Andean rye whiskey in the world, which is fun. The mash bill is 51% rye and is

Chelsea Adler imported from the highlands of Colorado. Jason Robinson How Jason Robinson you gonna read the whole thing?

Chelsea Adler Well, just one more thing. The barrels are heavily toasted for the distillery by Kelvin Cooperage in Kentucky and then shipped to Peru. So we’ve got a little, a little touch of kind of everywhere in this whiskey that’s. Jason Robinson Kind of all of that. That’s fun. Right.

Chelsea Adler So that’s the one I’m drinking. Jason Robinson All right. Let’s say I gotta find mine. Okay. Here we Jason Robinson go. So I’m doing one from so fast I know. Right, I got lucky. Mine’s from Japan. Oh, you.

Chelsea Adler Do like that Japanese whiskey. You keep you keep, like, leaning towards it. Jason Robinson I’ve gotten it before, you know, just because I have been there, too. So I was like, oh, I thought. I thought it might be cool to bring this thing back, so. Jason Robinson you know, this is just a stone’s throw away from the Osaka Bay in the fishing village of Asachi. Yeah, a Akashi. Well, I went there. Jason Robinson I didn’t learn how to speak it too much, let’s say. But it’s got a sherry cask finish. It’s got some rich vanilla and apricot on the nose, sweet and mellow spices. Then it finishes with some orange zest.

Chelsea Adler That sounds so good. Wait. Can I

Chelsea Adler see mine again? I want to see what my notes are going to be. Jason Robinson You’re like, can we share a thing? Nope.

Chelsea Adler Toasted corn, hints of vanilla and a smoky, slightly spiced undertone.

Chelsea Adler Toasted nuts and spices combined with caramel, honey and a touch of butter. Perfect. Jason Robinson That’s all good. Yeah. Let’s do this. Okay. Fun, right?

Chelsea Adler Yeah. Are you just

Chelsea Adler pouring the whole thing? Jason Robinson I was going to. Okay. Unless you want to go have these and then share them that way. Yeah, let’s do that. We’ll see what happens. Hey, cheers for the tour around the world.

Chelsea Adler Tour around the world. Jason Robinson Right, James?

Chelsea Adler Okay, let me read my quote really quick because we are talking about

Chelsea Adler zero days since everyone wants a piece. Yeah. So basically what this episode is going to be about is some of the collaborations we’ve done, just what those relationships and conversations look like, some of the really awesome networking opportunities we’ve

Chelsea Adler embarked upon. And, that and then how those relationships have opened

Chelsea Adler us up to new opportunities that we may or may not have expected. Jason Robinson Yeah, totally. Or even just I want to throw out like a little y. Jason Robinson Yeah yeah yeah. So yeah, yeah. Let’s hear it.

Chelsea Adler The quote is kind of funny. From

Chelsea Adler John Jonathan Edward Durham. You ever hear somebody describe you in a really glowing terms and think, oh my God, what kind of manic episode was I having when I met this person? Like, please take it down a notch. I cannot cash that check. Jason Robinson I cannot.

Chelsea Adler I cannot. Jason Robinson Catch that. Yeah, yeah, yeah, that is funny.

Chelsea Adler So I thought that was kind of funny and a little.

Chelsea Adler Like self-deprecating. Jason Robinson Oh, yeah.

Chelsea Adler So. Jason Robinson Like, it can be funny sometimes, but. Yeah, that’s that’s a good one.

Chelsea Adler So anyway, yeah. So we’ve had, you know, we’ve been doing this for

Chelsea Adler two years. Jason Robinson Yeah.

Chelsea Adler Yeah.

Chelsea Adler We’re in our third year. Jason Robinson Just started.

Chelsea Adler Which is crazy. How fast, how fast it’s all gone by. But the amount of people that we have worked with and is like,

Chelsea Adler so much fun. Jason Robinson Yeah.

Chelsea Adler And just the people we’ve met through working with those people or, I think my favorite thing is when, you know, the, the common consumers reaction to us working with certain people and what we can do with other people’s work and how we incorporate it into the purses and stuff like that, I think is a really fun reaction to be a part of. Jason Robinson Yeah. I remember when we were Jason Robinson first starting, I guess our first real collaboration was with Jenny, you know, with lonely Angel. And so at that point, we hadn’t started doing our own liners, but what we could do with the with the laser was we were able to tone it down and do the engraving. So I was like, hey, Jenny, you know, take some of your art. Jason Robinson And so we gave her kind of the template and she was able to mock up, you know, one of her pieces of art. And so we were like, we’ll stay consistent because we were into the fabrics, but we weren’t printing our own at this point. So you were like, okay, we can take these color stains, will do these kind of liners. Jason Robinson And then she came up with a basically a Jason Robinson design that we engraved on it. And so that Jason Robinson one was really our first collaboration. And those things really blow people away when they saw those.

Chelsea Adler Yeah. Jason Robinson It was like tattoo and would.

Chelsea Adler Almost it was.

Chelsea Adler Yeah. And I mean, her art style is so cool. Anyway, I’m obsessed with it. Yeah. And I think it was really fitting with just the overall esthetic of Timber Tote to begin with. You know, that fine line kind of art style? Jason Robinson Sure.

Chelsea Adler I think it fits really well with the overall look, because it is a smaller purse and we have all these little teeny tiny lines. I don’t know, it just there’s a lot of different elements that I think fit in with hers really, really well. Jason Robinson Yeah. And it was almost like this was like an moment, I think, for the company, because all of a sudden it gave Jenny another thing, another canvas to put her art on. And it also gave her this opportunity to expand her merchandise, her selling capabilities that some people maybe don’t want to get tattooed, but they love her art. Jason Robinson This was another opportunity for her to share.

Chelsea Adler That’s something that I talk with artists

Chelsea Adler about all the time because since since that, we’ve we work directly with, I think at this point five. Yeah. Five artists.

Chelsea Adler Yeah. And

Chelsea Adler something I say to every single one of them is like, this is a opportunity for you to have a whole new medium in which people can enjoy your art, because yes, they can buy your painting, they can buy a print, they can, you know, put it on their wall and they only see it when they’re home or, you know, when they’re happening to walk by the space that they’re looking at it.

Chelsea Adler And they only get to enjoy it in a very specific environment. But

Chelsea Adler this way that your

Chelsea Adler art into something that they can take with them everywhere that they go, yes, they take something that they resonate with that you have created, and they get to add that to their ensemble and let that be a part of their personality for that day.

Chelsea Adler Yeah. Which is a huge like, compliment to the artist. Jason Robinson Yeah.

Chelsea Adler Number one. And number two, it is it is such a big, like emotional response for a person to want to wear it. Yeah, because I say it all the time. Clothing is emotional. Oh, yeah. Whether you believe me or not. Well, you know, you in general. No no, no. Jason Robinson Well.

Chelsea Adler And I’m. Jason Robinson And I’m starting to Jason Robinson be more understanding of that being around you girls so much more. And what you do all the time. Yeah.

Chelsea Adler Every time

Chelsea Adler you hear a woman say, I have nothing to wear. It’s not that she doesn’t have the clothing. It means she has nothing that matches her personality that day. Jason Robinson That is Jason Robinson a strong piece of advice I could have used when I was a teenager. Like 20 years ago. Oh, yeah. Oh, man, that would have been so helpful. Yeah, especially grown up, you know, nothing but brothers. Boy cousins. I have nothing but sons. I’m like, I have no idea. I’m like, you have plenty of jeans. No, you don’t get it. Jason Robinson I don’t know, I do.

Chelsea Adler Yeah. On those days, I just, I just go to the go see outfit and then I’m good to go usually. So. Jason Robinson Nailed it. Yeah. Now. So so Jason Robinson then our Jason Robinson really our second I think collaboration that Jason Robinson I remember that was Ignacio. Yeah. And Ignacio.

Chelsea Adler Is was so sweet. Jason Robinson About it.

Chelsea Adler He’s been

Chelsea Adler eager. Jason Robinson I mean it’s been so fun getting to know him and having him really kind of work with us. But he gave us, you know, permission to use his. And he was such an encourager. He was when he was doing it, because this was really our first try at printing on the fabric. So Jason Robinson So we were just like, oh what Jason Robinson did we use? And he was like, users.

Chelsea Adler I

Chelsea Adler think. I think that conversation initially with him too, felt like a bit of an moment, because I feel like we’ve had a few of those throughout the progress of this of like, this is actually something people like this is working. This could be something big. Yeah. Like we are on to something. And it’s when someone like Ignacio, who is, you know, locally famous.

Chelsea Adler Yeah.

Chelsea Adler I mean, like, people know who he is, really. People

Chelsea Adler really admire his work. And when somebody like that is like, like, take it, include me, like, let me just be a part of it in some way. Like that felt like a really special gesture. Yeah. That he had the faith in us to be able to communicate his artwork in a, in a impactful way and then also trust us with the product itself, you know, that it was in good hands. Jason Robinson I don’t know if Jason Robinson I told you this, but one day and proper we were building some and I was like, listening, yo, you know, we’re selling some of these. I was like, you know, can we compensate you for letting us use this stuff? And he goes, I don’t want to. He’s like, no, you ain’t going to give me anything. Jason Robinson He’s like, you can buy me a drink every once in a while, but that’s about the best you’re going to do. He was like, what I really want you guys to do is run with it. Yeah, it was like, it wouldn’t. It would make nothing. Would make me more proud of letting you guys do this than to see you guys flourish and take off. Jason Robinson And so as this thing has continued to grow, I’ve just been able to see him always have like a smile whenever we’re around. Not just because his stuff, but he’s like, you guys Jason Robinson took my generosity, I guess. And he was like, you just use that as a platform to take off. And he’s like, I’d love to hear what you guys are doing and to know I was a part of helping. Jason Robinson He was like, that’s it. That’s that means so much to me. Jason Robinson Yeah.

Chelsea Adler It’s been and he’s always been like, so happy to like sign one and post picture. He’s just very encouraging. Jason Robinson Well Jason Robinson in with him now here’s a unique artist. You know I mean we could we could talk for hours with each one of them in particular. But his mural is 60ft tall.

Chelsea Adler Yes. Everybody

Chelsea Adler knows it. Jason Robinson Yeah. So the reality of being able to have an original is so difficult. When he talks about the mural side, he does other stuff, but here we can take a real mural and we’re able to put it down into, you know, a clutch style purse and let people take it. You know, we those things always sell as soon as we make them because people love it.

Chelsea Adler Yeah, yeah. They’re fun. So then who is next was. Jason Robinson Gosh, I mean, Kathleen Arthur, you know, is someone who I think comes in Ralph is there as well.

Chelsea Adler Andrea. Jason Robinson Andrea, Andrea was yeah. She really, I think was the next one that saw what we were doing. And she really was like, I want Jason Robinson to be a part of this. Jason Robinson Yeah. But she was like, but she really wanted it from a business perspective. So that was the one that really, you know, we really took it off to being like how instead of just being like a can we do it or all this is helpful. Jason Robinson This was like, can we actually participate in helping in artist?

Chelsea Adler That and

Chelsea Adler Andrea really pushed our boundaries as far as like what we were capable of in that moment.

Chelsea Adler Yeah, because we

Chelsea Adler were we were just barely getting to know the fabric printer. So we were learning with her collection on how to genuinely print, you know, in a, in a effective way and then. Jason Robinson And mass.

Chelsea Adler Produce and.

Chelsea Adler Yeah. And between the two of us sitting in your living room with the Christmas tree in the background, 40 purses around us, and at the time we were like, we just made 40 purses in a month. And we were like, this is insane. Now we’re up to like 30 a week. Jason Robinson Yeah.

Chelsea Adler So it’s like fun to like, look back on like these challenges that. Jason Robinson In the moment.

Chelsea Adler Yeah. That we met and then surpassed and then that also kind of really pushed us into wholesale. Yeah. That was when we were first dabbling in it. And her orders really pushed us into that realm. And we were like, this is totally sure. Jason Robinson And it was interesting too, because Jason Robinson the the collaboration wasn’t even just about like, what can we do for her? But then the other aspect of it was the old main marcato licensing that we had. She did her own like mural of Old Main, and so she was like, hey, can, can you get me in on that? And so we actually came up with an idea, we went to the licensing department and we were like, hey, what if we made this one? Jason Robinson And now we had the rendering, so we actually rendered one, send it over the licensing, and we’re like, we’re using a local artist mural of it, but we put it into this with the U of A and they approved that. So now Andrea is able to showcase her piece through the you of a license without having to get her own license. Jason Robinson So it was kind of this work around that we were able to provide for her. Yeah. This opportunity.

Chelsea Adler But that’s kind of what it comes down to is, is like the artist is giving us an opportunity to reach a new demographic. You know, by the time they come to us, they have a following, they have a client base, and we are giving them a new medium in which to showcase that artwork. They’re giving us an opportunity to reach a democratic we may not have met before, but then, you know, we also have things to offer them.

Chelsea Adler Yeah, we have our own demographic. We have our own sort of other relationships that can connect with each other. So I think I just saw it. I was on TikTok. This girl was talking about, stop entering rooms. You have nothing to say in. So like, you know, networking. Yeah. You know, you you are eager and you’re you’re excited about what you’re trying to do, but you may not necessarily quite have the foundation in which to to like, jump off the deep end and like try to meet people to get help from.

Chelsea Adler So you walk into a room and then you kind of don’t really have anything to offer. But like the successful people aren’t talking to people less successful than them. And the way she said it was really harsh, but I kind of liked it because it was like it was like, make sure that you are in a place where you have something that can be mutually beneficial, even if you are not as successful as the people you’re in a room with, you might still have something to offer them.

Chelsea Adler So like lay

Chelsea Adler your foundation down and get it ready to go, and then enter those rooms. And and if you’re not ready and you find yourself in a room, shut the hell up and listen and learn. So then the next time you’re standing in that room, you have something to say. Love it and you have something to offer.

Chelsea Adler So, I think that because by the time we started working on these collaborations,

Chelsea Adler we were about a year in, I think, close to. Yeah. And so we had a solid foundation of what we were doing. Sure. And then at that point we were like, how do we build on top of it? Sure. How do we expand this?

Chelsea Adler Because we’re not changing the size. We’re not changing the general design of it. Jason Robinson Yeah, because we’ve been approached about that.

Chelsea Adler Right. So how do we offer a different product without changing the product? Jason Robinson Sure.

Chelsea Adler Yeah. And that’s where the. Jason Robinson Yeah. And so now, I mean, I mean, we could take the list. You know what Kathleen Arthurs, you know, that’s great. You’ve kind of fangirl though.

Chelsea Adler I still fan girl over her. You know I love her. Jason Robinson Yeah, yeah. Great stuff. It fits the purse Jason Robinson really well. You know, just the way that the Jason Robinson designs are, Jason Robinson Ralph. In the way he integrates color with the desert, you know, and his stuff is being showcased at the airport as well. So it’s just like these iconic people to, you know. Jason Robinson And so Jason Robinson these are some from a from an artist standpoint. Jason Robinson But then we started to say, what if we did collaborations with companies, you know. And so now we’ve done wineries where they do their own labels, you know, in botanical Gardens said we want our, you know, and so and now we can cater to that stuff.

Chelsea Adler So and we have the capability and we’ve and because of these opportunities that we have kind of taken and run with, we’ve

Chelsea Adler put ourselves in a

Chelsea Adler position where we are forced to elevate what how we do it and what we offer people. So we don’t have to have a 3D model situation, you know what I mean? Yeah. But the fact that we have the capability of it just elevates that experience.

Chelsea Adler Oh yeah. So we can. Jason Robinson I mean, we Jason Robinson literally built like a whole showroom around Jason Robinson that.

Chelsea Adler Yeah. Jason Robinson Exactly. Capability.

Chelsea Adler So

Chelsea Adler like being able to so we were like this is working. This is great. This is a really great avenue in which to, you know, center this product around and to have the capability to customize for just one person or for an entire company. Yeah. Like a huge. Yeah, offering. Yeah, yeah. To be able to say that we have Jason Robinson Ward. Now we’ve got something to give to them because, like, our newest one, like with Snuggle Bug, like Jason Robinson that wasn’t even on Jason Robinson their radar, really. They come in there and within like 30 minutes, we had one up on and she was like, dude, that’s exactly Jason Robinson what I need. And Jason Robinson now she’s even talking about other pro shops that are like, yeah, we’ll have that stuff in there. Jason Robinson And it’s like done.

Chelsea Adler Yeah.

Chelsea Adler So it’s fun. Jason Robinson Yeah. Now everybody wants a.

Chelsea Adler Piece, everybody wants a piece. And listen, we’ve got a piece for him. Yay! Jason Robinson Love that. I was gonna switch gears a little bit. I was going to tell you this funny story just in regards to kids, so. Jason Robinson You’ve got your almost six year old. Jeez.

Chelsea Adler One month. First off, three weeks. Jason Robinson How crazy is this? That when we started the podcast, like we’re talking about I turn five and now we’re like no other. Almost six, you know? Yeah, yeah. Like he’s going to grow up with this podcast talking about him. Right. And so my boys are almost 20 and 17 now. So my 20 year old he’s like, hey, he’s like mom, dad, I got a deal for you. Jason Robinson So he’s got the old lady. Okay. You know, it’s it’s it’s a car, by the way. But it’s like a Jason Robinson project car. It’s a whole thing, but it’s out in our front yard we’re trying to get. But it’s great because it’s. It’s getting him off screens, and he’s he’s working on these things and he’s got it working, but he’s like, hey, I got it. Jason Robinson He’s like, hey, I got a buddy who he’s looking for a reliable car because this isn’t. And I can get the old lady ready to go. Maybe we do a switch, but then all this stuff. Right? So regardless of what the deal is that he’s trying to make, here’s what you have to look forward to. Is Jamison Jason Robinson coming to you? Jason Robinson One day, Jason Robinson 12 years from now, and he’s going to start being like, hey, I got a deal for you, mom.

Chelsea Adler He’s doing that now. Jason Robinson Then you. Then you’re in bad shape.

Chelsea Adler Like, I will make

Chelsea Adler you a deal. Jason Robinson Yeah.

Chelsea Adler I stay up for five more minutes and then you get to the. Good night. Jason Robinson Here’s my. My deals are like, hey, Jason Robinson I’ll. I’ll move some of this stuff out of the garage so I can get a project car in there to make a big mess.

Chelsea Adler Yeah, the deals just

Chelsea Adler get bigger. Jason Robinson Oh, my God, there’s getting Jason Robinson expensive. Yeah, and spread out so.

Chelsea Adler Well, you got to like, that’s one of the things where you kind of got to find the balance where like, okay, he’s not on the screen anymore. Jason Robinson 100.

Chelsea Adler Percent staying up till two in the morning like playing video games. Jason Robinson Right, right. And he’s kind of bankrolling because he’s working hard. You know, Jason Robinson he’s saving Jason Robinson his money because he’s getting ready to do that aviation program. But he was like he said, this company, he was like, you know, and I was thinking through this stuff. And he was like, you know, money’s not really an issue, you know, for me. Jason Robinson And I was like, really? So is he was pitching this idea. I go and I look and I find a car lift where you get a car lift and it lifts. It’ll lift the Jason Robinson Mustang up.

Chelsea Adler It’s not a forklift, but

Chelsea Adler it is. I know, lift of some kind. Yeah. Jason Robinson We’re getting there, we’re getting there. Jason Robinson of. So it was Jason Robinson like three grand. Four grand, something like that. And I was like, all right, well put your money where your mouth is. What do you think of this? And he was like, he was like, that would be cool. And then Mariel was like, actually, that would be pretty cool. So I was like, oh, shoot.

Chelsea Adler Like like this kind of backfiring.

Chelsea Adler But I guess we’re getting. Jason Robinson I don’t know, this might actually work out. All right. So anyway.

Chelsea Adler Okay. Jason Robinson Yeah.

Chelsea Adler Well, on the other hand, mine is in the phase of asking a thousand questions, and I have some of them written down because they are so funny, just the way they’re like phrased some of his questions. Our

Chelsea Adler nails. Part of our bones. Jason Robinson Fair enough. Do you know the answer to these questions, by the way, is we’re starting to go through.

Chelsea Adler I do. Nails are not part of your bones. They’re a protein that grows out of your skin to protect your nails from when we had to, like, climb rocks. Jason Robinson And Jason Robinson time out for a second before you get into more of it. What if you don’t know the answer? Do you say, I don’t know, I say.

Chelsea Adler It out. Yeah, I say I don’t know. Let’s go get it. Learn together. Okay. And then we learn. All right. Jason Robinson So you have to let us know which one of these ones you didn’t know.

Chelsea Adler I will, pertaining

Chelsea Adler to Sonic the Hedgehog. That’s his current obsession. Oh, yeah. Why is Eggman the bad guy?

Chelsea Adler Well, because he

Chelsea Adler keeps trying to take over the world and hurts on it because he wants to steal his quills. I think I understand. Jason Robinson Okay.

Chelsea Adler This is when we did have to Google, and I thought it was a really interesting answer. Why are teddy bears named teddy bears? Okay?

Chelsea Adler And it’s

Chelsea Adler because of Teddy Roosevelt. Really? Yeah. You know, now that I’m thinking about, I can’t remember the exact situation, but there was something about Teddy Roosevelt getting a stuffed bear. Jason Robinson Okay.

Chelsea Adler And it became such a, like, an iconic moment for him, like in his presidency, that they literally named the stuffed bear teddy bear. It was not it was not called a teddy bear until Teddy Roosevelt. Jason Robinson Okay, Jason Robinson that’s funny because real quick, it’s Theodore Roosevelt. Yeah. And my middle name is Theodore and so’s Avery’s. And like, we’re five generations of Theodore’s, and my dad is correct, but they call him Ted.

Chelsea Adler So.

Chelsea Adler So is it the Theodore Bear? Jason Robinson It could be. I guess it doesn’t just roll off the tongue. Is is good.

Chelsea Adler This one caught me by surprise because I was not expecting a legitimate punchline. But he got me, and it made me laugh.

Chelsea Adler What did the wall say to the other wall? Jason Robinson He said, this one with me.

Chelsea Adler I’ll meet you at the corner.

Chelsea Adler I was like, not

Chelsea Adler prepared for him to tell me

Chelsea Adler a real joke. I

Chelsea Adler was like on my ass laughing. That was so funny. And it’s so funny coming from a five year old who’s like, joke is like, knock knock, who’s there at the wall? You know what I mean? Jason Robinson You like no idea where this is going to go because like, my boys, like, we’re growing. Like Jason Robinson we’re raising a house. It’s like a fart. Funny house. And so these boys, like, come to the table with, like, perfectly timed jokes, and he’s like, I’m just like.

Chelsea Adler And then. Jason Robinson He has Mary Ells cracking up because the boys will drop something on me, like your mom or something like that.

Chelsea Adler Yeah. It’s so funny. He’s like, he’s got he’s getting a comedic timing down. It’s

Chelsea Adler pretty good. And it’s like things that I can’t really remember off the top of my head, but like, it’s so funny that moment. But one last question and it’s just showing,

Chelsea Adler like his situational curiosity. Sure.

Chelsea Adler We were like laying down in his head was like on my tummy.

Chelsea Adler And he’s like, why does your heart move around? And I was like, it doesn’t. It stays in the same place. What do you mean? And he was like, I can hear it down here. And I was like, well, that’s just because you’re like, it’s a cavity. So you can hear the heart no matter where you listen. Jason Robinson It goes.

Chelsea Adler Although it’s but it stays in the same place. It doesn’t move. He goes, okay, but if I live, if I permit, you’re here, I can hear it here. And he’s like, literally moving around to my torso, pointing out all the places he can hear my heart. And I was like, okay, but you can feel

Chelsea Adler it here. And I showed him like on himself, like where he can feel his heart.

Chelsea Adler And so that was a really fun little conversation. Jason Robinson Oh that’s funny. Yeah. And he’s able to, you Jason Robinson know, communicate, you know, in his curiosity. That’s fun.

Chelsea Adler So and then

Chelsea Adler some. Now he’s like, because there have been a lot of questions where I’ve been like, I don’t know, let’s Google it. So he’s he’s now starting to graduate from asking me the question to be like, can we can we get this? And then we do. And it’s fun. It’s cute. Jason Robinson He’s learning how to be resourceful.

Chelsea Adler I know I love. Jason Robinson It, Jason Robinson I should get him introduced to ChatGPT.

Chelsea Adler No. Jason Robinson Be like, hey, Jameson, please. This one will really get your mom.

Chelsea Adler Out of here. Jason Robinson That’s awesome. Yeah. So that’s fun.

Chelsea Adler Well. Good times. Jason Robinson Yeah. What else you got going on, though?

Chelsea Adler Everything. Yeah. Jason Robinson Well, I know we’re recording, even though this will come up later, but is coming up here pretty quick.

Chelsea Adler Is

Chelsea Adler coming up. So we have

Chelsea Adler have literally seven days until we have to be setting up for rodeo. Okay. Setting up. We have two days of set. Jason Robinson Up now for people who aren’t like from Tucson that are listening, maybe across the pond, gab he’s going to be he’s going to be like, what the hell, you guys celebrate rodeo? Jason Robinson I’m like, we do, but nobody Jason Robinson else does.

Chelsea Adler He’s been Scarlett long enough to know it. Rodeo is. It’s like, okay,

Chelsea Adler my family in California. So every single year my mom would take my sister and I over Rodeo break. We’d go to California and we’d visit my family in California, Disneyland. Jason Robinson And that’s when you go.

Chelsea Adler Yeah, yeah, I’d be with my cousins and I’d be like, oh, it’s ready already. They’re like, you don’t have school? And it’s no, no, it’s ready. You break. Jason Robinson Yeah. What Jason Robinson the. Yeah. It’s like it’s like a and I was like Tucson holiday.

Chelsea Adler You don’t shut your entire city down for the Cowboys. Jason Robinson No, no, not for the football team. Cowboys like the real Cowboys like.

Chelsea Adler The literal. Jason Robinson Cowboys like rodeo. Like barrel racing. And they have a it is actually the longest running non-motorized parade, correct?

Chelsea Adler Yes. And they shut it down like we. Jason Robinson Yeah, I did it in high school.

Chelsea Adler If we don’t get to the the property early enough, we will not get into. Jason Robinson Our food until the parade is done. Yeah, I remember doing it. I was in marching men and I and so we would Jason Robinson march through the parade.

Chelsea Adler Yeah. And I have to

Chelsea Adler say, if you have not experienced it, you have to like it is such a cool week. It’s such a fun, energetic environment. It’s really, really, really cool. And I had admittedly, I had never been to the rodeo until I started doing this event with Scarlett when we merged our stores together. And, you know, I inherently got brought

Chelsea Adler into it.

Chelsea Adler Yeah, I’d never been because we’d always got it down. Jason Robinson But yeah.

Chelsea Adler It was. I was like, I have been missing out my entire life. Like, this is so much fun. It is really fun. And then to like, go be you don’t really get to watch it if you’re working it because you’re working. But sure, there’ll be moments where I’ll steal away and I’ll go out and like, yeah,

Chelsea Adler guys are insane. Jason Robinson Yeah, yeah, yeah, no, this is like the pro Jason Robinson circuit. Yeah. Like bull riders, ropers, stuff.

Chelsea Adler Like that.

Chelsea Adler So and it’s a really fun, high energy week. It’s exhausting. Our feet are blistered and our muscles feel like they’re going to just disintegrate by the end of it. But it’s worth every second because it’s just so fun. So we have that coming up.

Chelsea Adler Yeah, yeah. And then but I’m speaking of collaborations. I’m really excited because we have some friends from Sierra

Chelsea Adler Vista that we are kind of giving them an opportunity to showcase their product.

Chelsea Adler Very cool. In our booth, we get to carry some stuff that we’ve never carried before by carrying their stuff. So I’m really excited about that. Jason Robinson Tim Burton’s will Jason Robinson be their rodeo team.

Chelsea Adler Will be there, and then adult artisans going to be there for the first time. And so I just got to hang out with her for a little bit last night and kind of talk about it. Jason Robinson Oh very cool.

Chelsea Adler This is her first year participating and I’m really excited for her. Just as a

Chelsea Adler fellow. Jason Robinson She’ll Jason Robinson have her own booth. Jason Robinson Yeah, Jason Robinson that’s a big deal. Like like there’s a difference between kind of like you guys kind of carrying some of their stuff and having your own spot.

Chelsea Adler So she’s

Chelsea Adler going to have her own booth, and it’s her first time showing. So it’s fun to, like, kind of be somebody that can like, you know, support her through that. Jason Robinson Mentor a Jason Robinson little. Yeah. Give her some advice.

Chelsea Adler I just absolutely adore Alexa so much so just as a person. So, I just kind of having just another person that another like, business owner that I genuinely adore and respect kind of be in the same environment because, you know, Tipsy Picasso will be there and forever vibe. So Forever Tipsy will be there. They’re usually like right across from us.

Chelsea Adler And, Cortez, like, I don’t know, it’s just people that, like, we really like and respect. Jason Robinson And is it the same? Yeah. So. So is it the same, like vendors, I guess

Chelsea Adler Yeah. You get you

Chelsea Adler get grandfathered in and but there’s always new people too. So there’s always something you’ve never seen before. Sure.

Chelsea Adler Because people, you

Chelsea Adler know get in eventually. Yeah. So that’ll be fun then. I did get accepted into I remember a couple of episodes ago, I talked about applying for like a whole bunch of author events. Jason Robinson Yeah.

Chelsea Adler I did get accepted into one. Yep. So June

Chelsea Adler 20th, I have an event in Ventura, California. So this is going to be my first out of state author signing event, which is like kind of a big deal for sure. Jason Robinson Do you have enough books?

Chelsea Adler I

Chelsea Adler will okay. Jason Robinson Because every time you go to one of these things, you sell out. No, you know, which tells me either you’re charging too little or you don’t have enough.

Chelsea Adler Festival of books was an interesting

Chelsea Adler experience. Told

Chelsea Adler me a

Chelsea Adler week before the. Jason Robinson Event that I. Well, first Jason Robinson off, you applied and they were like, no, they put you on the waiting list. Yeah, yeah. And this.

Chelsea Adler Really nine days before the event, they’re like, hey, by the way, you’re in. And I was like, I have nine days. What do you mean? Jason Robinson I was not expecting that.

Chelsea Adler But. So having enough books and enough product because Jenny’s going to meet me and she’s going to. Jason Robinson Go up there.

Chelsea Adler Perfect. Outfit my booth out with some of her artwork. Perfect. So for anyone that doesn’t know Jenny Burkhart, the artist we were talking about our

Chelsea Adler first. Jason Robinson Collaboration, the Loneliness Jason Robinson tattoo loneliness.

Chelsea Adler She’s my tattoo artist and she is also my cover artist from it. So, she’s going to come. The pressure comes from trying to get book two

Chelsea Adler ready. Jason Robinson That is such a long process.

Chelsea Adler It’s such a and it’s the writing is long. It’s out. But then like the actual post stuff. Jason Robinson Is.

Chelsea Adler So tedious.

Chelsea Adler Sure. So trying to get that

Chelsea Adler ready if not ready in print and ready to debut by June 20th, then at least ready for preorder. Okay, to the point where I’m comfortable accepting. Jason Robinson Preorders and this is a sequel Jason Robinson to the first one. Yes.

Chelsea Adler It’s been two years coming, man. Like a lot has happened. Literally. Yeah, it’s smart, but there’s just been a lot happening, both in my personal life where I had to kind of I had to pause, take a break. Stop. Jason Robinson Yeah. You were ruined.

Chelsea Adler Just got really heavy. Jason Robinson The characters.

Chelsea Adler Right? I was hurting the characters. Jason Robinson Yeah. Hurting them? Yeah, I was hurting them.

Chelsea Adler And I

Chelsea Adler would read back and I’m like, you know, that’s not totally necessary. I felt better emotionally. Yeah, yeah, that I got that out of my system. Rewrite that. Jason Robinson That’s Jason Robinson interesting. Therapy. It is.

Chelsea Adler It did. Jason Robinson Help, Jason Robinson though.

Chelsea Adler It kept me sane. Jason Robinson Yeah.

Chelsea Adler Yeah. So but book. Jason Robinson But now you feel Jason Robinson good. I am.

Chelsea Adler Really yeah. I am really. Excited about it. So I’m super excited about it. I’m super excited about the angle that I took, the characters I introduced, the research that I put into it. So I’m really excited to get that done and ready to debut. So that’s happening. And then we’re getting ready for New York Fashion Week, which is

Chelsea Adler like. Jason Robinson Well, and Jason Robinson we talked yesterday or was it today you were talking about these? I was going to ask you because I’d like to. Yeah, but I think I stole more of mine than.

Chelsea Adler That’s heavy.

Chelsea Adler So it’s

Chelsea Adler fine. I’m good with just perfect. The I’m like sweating over here. It’s like sweating. Jason Robinson Heavy spicy. The dark rye. I hadn’t heard that one. Yeah. The I know I don’t know what I was talking about. I’m sorry. Oh the time frames. Jason Robinson You said like, there’s, like in order to meet because we’re really, we’re doing like, we’re raising money. Right. And so part of it is the shirts, you can get these shirts, the limited edition ones that’s going to help go directly towards helping, getting us to work.

Chelsea Adler Fashion

Chelsea Adler expensive. We have to travel. Jason Robinson Yeah there’s expenses right. Jason Robinson And we’re taking the whole team. Great opportunity. But it comes with some costs. So so we’re really kind of doing some crowdsourcing. Right. But one of the things is having that event Jason Robinson at Del Bosque, Jason Robinson which is mind blowing. I think how much fun we’re going to have at that and what a great opportunity. But my point is that’s going to happen Jason Robinson like it has. Jason Robinson We’re doing it as a sneak preview. So these things need to be done a month before. So your time frame is now well not only doubled.

Chelsea Adler Up done a month before, but like I would like to have them done a significant amount of time

Chelsea Adler sooner than that. Mainly because producing a fashion show isn’t just, you know, calling a bunch of girls and having them walk down a runway. There’s a lot that happens

Chelsea Adler behind the scenes of producing a fashion show, and I want

Chelsea Adler to be able to focus on that and create an event that people will genuinely feel excited to be at and have a lot of fun at. Jason Robinson Sure.

Chelsea Adler And I’m not going to be able to focus on that the way that I want to and produce it the

Chelsea Adler way that I envision it. And I know that I’m not doing it on my own. I know that I have

Chelsea Adler help in that area between Ariel at Del, back between you, between Scarlett, like and I know that between all of us, we will throw a really amazing

Chelsea Adler event.

Chelsea Adler But I

Chelsea Adler want to be able to focus on that and enjoy that part of it too,

Chelsea Adler without being distracted by stitching things right before they walk down. Yeah, I mean. Jason Robinson Yeah, that’s a.

Chelsea Adler Going to feel prepared and done and confident in what we’re sending down just because. Jason Robinson Well, real quick, you you’ve used the word enjoy like you want to enjoy the moment because this is such a big deal for you. So I think that is Jason Robinson an Jason Robinson interesting word choice, you know. And that’s something that we need to make sure that you don’t. Yeah. Not enjoy it because of pressure or something.

Chelsea Adler I mean

Chelsea Adler this comes this comes back down to just really, truly knowing and being okay with who you are as a person when you’re embarking on these really big projects like this, no matter what your industry, when you’re taking on a really big project, truly understanding yourself and the way you work and the way you internalize things is really important.

Chelsea Adler And I know for a fact I can get incredibly lost and and stressed out and stuck in a project and, and then forget that, that there’s experience to come out of

Chelsea Adler it and then I and then it’s, it’s

Chelsea Adler over and it’s gone. And then I don’t ever get that back. And so and I’ve done that

Chelsea Adler so many times.

Chelsea Adler Where and this is such a huge amount and like selfishly, for me personally, as a, as a designer, as somebody who has studied this for almost 20 years, like this is such a huge mountaintop moment for me. And I just want to make sure that

Chelsea Adler I am present and consciously experiencing every single moment that, like, I want to cry out, like I just I want to make sure that this is something that I will, like, look back on and like, literally never

Chelsea Adler forget. Jason Robinson Yeah, you’ve got enough support around you.

Chelsea Adler Even in the

Chelsea Adler moments that I want to pull my hair out and I want to cry and I want to scream and I because there’s going to be those, especially if I’m behind a sewing machine. Jason Robinson Oh, no.

Chelsea Adler We’re going to hear me because like

Chelsea Adler crazy, if I had the sewing machine. Jason Robinson But I got to do like a wooden corset or something like that.

Chelsea Adler I’m like, yeah, we’re making. Jason Robinson Like, I don’t know exactly what that even means, much less help you build it.

Chelsea Adler I don’t know, I just I want to make sure. So I’m putting a lot of pressure on myself, but, so I don’t know. Jason Robinson More to come.

Chelsea Adler Yeah. There’s a lot going on. There’s a lot going on. And rodeo book fashion week. My child is turning six. I have to plan a birthday party.

Chelsea Adler Like. Jason Robinson Yeah, you’re helping Jason Robinson me build stuff. So.

Chelsea Adler Yeah. So there’s a lot going on. Jason Robinson Well, do you want to play our game?

Chelsea Adler Yeah, let’s play our game. Jason Robinson Let’s do that.

Chelsea Adler I got about the game. Jason Robinson Yeah, I know we got we got fired up about fashion week, so. Well, hopefully to James we’ll have him put up like a little thing that talks about the event as well. We’ll throw that up on there as well. So if you want to know more about it. We’d love to see you guys there. Jason Robinson Yeah.

Chelsea Adler There’s

Chelsea Adler there’s more info on our website. Timber com. Yeah. Check that out. Jason Robinson All right. Perfect. So the game I Jason Robinson thought we would do is called. What’d you say?

Chelsea Adler What’d you

Chelsea Adler say? Jason Robinson So we’ve got these sound deadening headphones. So we’re going to put those things on. And then you and I have both come up with phrases that we’re going to try and get the other person to say when they have noise canceling headphones on and listening to some blaring music or something like that. And we’re going to try and figure out, well, you.

Chelsea Adler Know, we’ve had a glass and a

Chelsea Adler whiskey, so. Jason Robinson I know.

Chelsea Adler Right? Jason Robinson So Jason Robinson that’s how the game is played. And I’m going to have you go ahead and go first.

Chelsea Adler So talking or listening. Jason Robinson Okay I don’t know which one. What do you want to.

Chelsea Adler Do first. Jason Robinson What what’d you say. There you go.

Chelsea Adler Okay. Jason Robinson All right. So let’s see.

Chelsea Adler What are you going to play? Jason Robinson What do you want to hear? I was Jason Robinson just going to put on whatever kind of jam in music.

Chelsea Adler Okay. Jason Robinson There. How Jason Robinson about that? Jason Robinson Is that good? Can you hear me? Chelsea? Hey! Jason Robinson Can you hear me?

Chelsea Adler Is beating Italy? Jason Robinson She’s into hockey right now, so that’s the.

Chelsea Adler Okay. All right, I’m ready. Am I yelling? Yeah. Jason Robinson Yeah. You’re yelling.

Chelsea Adler I’m sorry. Jason Robinson All Jason Robinson right.

Chelsea Adler Sorry. Jason Robinson All right. Oh, wait. I gotta get my thing. So Jason Robinson this is going to Jason Robinson be funny because she can’t hear Jason Robinson what we’re talking about right now. All right, you ready? All right, tap that with a fuzzy hammer.

Chelsea Adler Stop that. What the fuck did you just say? Jason Robinson No, not even Jason Robinson close. No. Are you ready? Tap that. Jason Robinson Tap that. Jason Robinson Yeah. Tap that with a. Jason Robinson With a Jason Robinson fuzzy hammer.

Chelsea Adler A fucking hammer. Jason Robinson Almost Jason Robinson with Jason Robinson a fuzzy Jason Robinson hammer.

Chelsea Adler A fugly hammer. Jason Robinson Fuzzy.

Chelsea Adler A fuzzy tap. That with a fuzzy hammer? Jason Robinson Yeah, Jason Robinson that’s pretty good. There you go. All right.

Chelsea Adler It’s so quiet in here. Jason Robinson You’re like yelling.

Chelsea Adler It’s so quiet. Oh, it’s really loud in your head. Jason Robinson All right.

Chelsea Adler Okay. You ready? Jason Robinson Okay. Jason Robinson It’s funny because Jason Robinson you can’t hear, like, how loud you’re being.

Chelsea Adler Yeah.

Chelsea Adler No you can’t. You’re really loud. You’re yelling. Jason Robinson What?

Chelsea Adler Okay. Ready? Ready? Jason Robinson Oh, okay.

Chelsea Adler A cup of coffee in the big time. Jason Robinson I’m coming off of the phone call. Jason Robinson No.

Chelsea Adler A cup of coffee. Jason Robinson I’m coming off Jason Robinson the.

Chelsea Adler Wiggling your head to it.

Chelsea Adler Okay. Okay. A cup?

Chelsea Adler I’m a

Chelsea Adler cup. Jason Robinson A cup.

Chelsea Adler Of coffee. Jason Robinson At the office.

Chelsea Adler A cup

Chelsea Adler of

Chelsea Adler coffee. Jason Robinson I’m a cop. Jason Robinson A a Jason Robinson cup. Jason Robinson Couple.

Chelsea Adler Cup

Chelsea Adler of.

Chelsea Adler Of

Chelsea Adler coffee.

Chelsea Adler Coffee

Chelsea Adler in the big time. Jason Robinson Oh, the coffee in the big time.

Chelsea Adler That’s perfect.

Chelsea Adler All right. All right. Jason Robinson We’ll do a couple more. These are.

Chelsea Adler Working good. Okay. Jason Robinson I don’t know. Jason Robinson I don’t think you’re gonna get this. All right. Ready? I had to hobble to the shop to buy a novel.

Chelsea Adler What? Jason Robinson I Jason Robinson had to hobble to the shop to buy a novel.

Chelsea Adler A couple? Jason Robinson No, I had. Jason Robinson I had.

Chelsea Adler I had. Jason Robinson To hobble.

Chelsea Adler To hobble. Jason Robinson To the shop.

Chelsea Adler I had to hobble to the

Chelsea Adler shop. Jason Robinson Yeah. Jason Robinson To buy a novel.

Chelsea Adler To buy. To buy?

Chelsea Adler Yeah. Okay. I had to hobble to the shop to buy. Jason Robinson A novel. Jason Robinson A a Jason Robinson novel. Jason Robinson Novel.

Chelsea Adler A novel. Yeah. I

Chelsea Adler had to

Chelsea Adler hobble to the shop to buy a

Chelsea Adler novel. Yeah. Okay. Okay. Okay, okay. Jason Robinson That’s really good. Right?

Chelsea Adler All right.

Chelsea Adler Should I do I should I do one that I looked. Jason Robinson Up fall out boy in the ear.

Chelsea Adler Yeah. He’s got Fall Out boy in the ear.

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Chelsea Adler we’re on a good run for that. So, anyway. Jason Robinson New Jason Robinson of a, it’ll be the end of March, so we’ll see. Jason Robinson Solid year. So Final Four is the. Oh, that’s the Epsilon.

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Chelsea Adler All right okay cool. Jason Robinson Well Jason Robinson that does it for this episode. You know obviously if you guys subscribe that always helps the channel grow. If you can hit that like button that does tell us a little bit that you actually like the content that we’re also that we’re making here. And then if you could make some comments to maybe something else that you want to hear, you can go to zero or to the Timber Tote Purse website. Jason Robinson If you go on the zero day since little tab and scroll to the bottom, you can actually write something about your own self. So we’d love to hear about your own zero day sense story. Yeah, but stay tuned into our next podcast where we do Zero Day since we had to talk to an attorney. Jason Robinson So we’re going to have some fun with that one as well. Jason Robinson Or not. Yeah, but you can also follow us on the Instagram as well. And I guess that’s it. So we’re signing off. But this is zero days since pretending to be professionals. And we’ll see you on the next one.

Chelsea Adler Bye.

Episode 8 of the Zero Days Since podcast starts with a title that sounds like chaos—“Zero Days Since… We Were Robbed”—but what you actually get is a grounded, honest conversation about what happens when you do everything “right,” still don’t win, and have to decide what kind of entrepreneur you’re going to be next.

This episode has the relatable gut-punch of a pitch competition loss… and the payoff of a massive new chapter: a downtown Tucson showroom and acceptance into New York Fashion Week. That contrast—setback vs. breakthrough—is exactly what makes this one hit.

When “Winning” Becomes a Trap: Pitch Competitions, Subjective Judging, and Founder Psychology

Jason and Chelsea get into something every entrepreneur learns eventually: judged events can be brutally subjective. The pitch might be strong. The business might be real. The room might even love you. But on judged days, a handful of opinions can decide the outcome—and that can mess with your head if you’re measuring your worth by the scoreboard.

And that’s where Jason’s growth arc becomes the heartbeat of the episode. He admits it plainly: he’s wired to “win,” and that drive has powered a lot of progress—but it can also become a source of frustration when the rules of the game aren’t clear.

The best part is that they don’t talk about it like motivational poster advice. It’s conversational and real: what it feels like when you’re chasing validation, when a “no” stings, and how you start learning to find joy in the process instead of only in the outcome. That’s the kind of founder mindset shift that resonates with creators, small business owners, and anyone building something in public.

From “We Were Robbed” to “We’re Winning the War”: Reframing Loss into Momentum

The episode title comes from a familiar moment in the startup world: you show up, you compete, and you walk away thinking… how did we not win that? But instead of staying stuck in the frustration, Jason and Chelsea use that moment as a hinge—an opportunity to zoom out and take inventory of what’s actually happening in the business.

At one point, Chelsea drops a line that basically becomes the thesis of the whole episode: maybe you lost that pitch competition—but you’re “winning every thing else.”

And then they hit the perfect example of Jason’s internal shift: he jokes about trying to “win” Fashion Week, and Chelsea snaps it into perspective—you don’t “win” Fashion Week… getting in is the win.

That’s the transformation, right there. Not “I’ll never care about winning again,” but: I’m learning which wins actually matter. The episode becomes a practical pep talk for entrepreneurs who’ve been knocked sideways by one event, one judgment, one rejection—especially founders balancing ambition with sanity.

Downtown Tucson Showroom + New York Fashion Week: The Chapter Change You Can Feel

Now the big news—because Episode 8 isn’t just mindset talk. It’s also a major business milestone episode.

First: they officially have a showroom in downtown Tucson, and you can hear how meaningful that is—like returning to where it all started. They share the location clearly: the bottom floor of Redondo Tower at Granada and Broadway.

They talk about moving in, setting up the space, and building it into a cohesive showroom experience for TimberTote, including an area for custom design and even a setup for 3D rendering.

And then comes the “wait—what?” moment: they got the email saying they’ve been accepted into New York Fashion Week as an emerging brand, for September 2026—giving them about nine months to prepare.

They also keep it real about what that means: it’s exciting, but it’s also expensive, and it kicks off a whole new set of strategic questions—fundraising, planning, logistics, and what it takes to show up at that level.

One of the coolest “next chapter” teases: Chelsea hints that she may start sharing parts of her design process live, and they even float the idea of using Patreon for behind-the-scenes access.

This is why Episode 8 works so well as a marketing moment. It’s not just “big announcements.” It’s the full arc: the emotional stumble, the mindset shift, and then the doors opening.

The Takeaway: The Real Win Isn’t the Trophy—It’s the Trajectory

If you’ve ever felt like you got robbed—by a pitch competition, a judge, an algorithm, a gatekeeper, or just bad timing—this episode gives you something better than a rant. It gives you a reframe: judged events are part of the game, but they’re not the whole game… and they’re definitely not the final verdict on your business.

Episode 8 of the Zero Days Since podcast is ultimately about the kind of growth that doesn’t show up on an award certificate: learning how to keep your joy intact, how to measure progress correctly, and how to recognize when you’ve already crossed into a new chapter—even if one room didn’t clap loud enough.

And if you’re local? The showroom is a real-world milestone you can support—Redondo Tower at Granada and Broadway in downtown Tucson.If you’re a founder anywhere? The mindset shift is the part you’ll feel in your chest.

Now it’s your turn:Have you ever had a “we were robbed” moment—and what did you do with it afterward?

Meet Scarlett: the newest “human” on the team

Early on, you get context for who Scarlett is in this world and why this move makes sense. It’s not a random hire—it’s something the team has talked about for a while, and Scarlett describes it as feeling “inevitable,” because she’d already been in the orbit of the work for months and genuinely wanted to be part of it.

You also hear the trust dynamic: the team went to Scarlett first because the fit was already there, and everyone’s energy aligns—big goals, forward motion, and a shared “let’s figure it out” attitude.

The real topic: hiring help is a founder leap of faith

The heart of the episode is the “founder moment” behind the title: that point where you admit, “We need help,” and then you do the scary part—investing in a person and trusting it will pay off. Jason frames it as a classic solopreneur-to-team transition: hiring isn’t just an expense, it’s a commitment to growth… and to doing this thing like a real company.

Chelsea adds the emotional side of it too: bringing someone on is exciting because it’s a milestone—proof the business is creating real opportunities and jobs.

Scaling pains: production capacity, inventory, and “we need back stock”

A big thread running underneath the jokes is: the business is busy. They’re hitting the ceiling on how fast they can produce, and Scarlett (in a very Scarlett way) calls out the practical need—more back stock, more consistency, more ability to keep up with demand.

If you’re into small business growth, this section is super relatable: the team is basically describing the moment when “scrappy” stops working and you have to build processes, capacity, and inventory like you mean it.

Wholesale growth and putting the right person in the right role

They also get specific about why Scarlett is such a strategic addition—because the business is leaning more into wholesale, and that requires a certain kind of energy: outreach, relationships, and a whole lot of talking to people. Chelsea is very honest that she knows what to do, but she doesn’t want to do it—and because she hates it, she’ll be bad at it. That’s why she’s been saying from the beginning that Scarlett would crush this part.

This becomes a bigger lesson for entrepreneurs: growth gets smoother when you stop forcing yourself into roles you hate and start building the team around real strengths.

“Seat on the bus”: the episode’s best business takeaway

Chelsea drops one of the cleanest frameworks in the episode: everybody has a “seat on the bus.” If the right people are in the right seats, the whole business runs better. If you’re in the wrong seat—even if you’re capable—you won’t do a good job (and you’ll be miserable).

Jason expands on it: sometimes someone is the right person on the right bus… they’re just sitting in the wrong seat. And the fix isn’t drama—it’s realignment.

If you’re building a team, hiring your first employee, or trying to scale without burning out, this “seat on the bus” section is basically the episode in one idea.

Partnership energy: supportive, not competitive

Another standout moment is the friendship + partnership dynamic, especially between Scarlett and Chelsea Adler. Chelsea reads a quote about powerful women not being threatened by each other—and then connects it directly to their relationship: they hype each other up, and they’re grateful to have a partnership that stays healthy (especially after seeing other business partnerships go sideways).

It’s a subtle theme, but it matters: this episode is as much about team building as it is about business growth.

From home-based chaos to “we’re about to get a location”

Mid-episode, the crew talks about another huge milestone: they’re close to getting into a dedicated location. At the time of recording, the business has basically taken over rooms, and they’re doing the logistical shuffle across multiple spaces. They even tease that the home-based business vs. centralized location shift deserves its own future episode.

For listeners who are in that in-between stage—running a real business out of a home setup—this part hits hard because it’s exactly what it feels like right before you outgrow the “make it work” era.

Real life on the mic: tired brains, phone calls, and chaotic timing

Part of what makes this episode fun is that it doesn’t pretend entrepreneurship is neat. You get the “we’re exhausted but we’re here” energy, the side banter, and even the sense that life is happening in real time—like phones blowing up and the crew joking about answering family calls on the podcast someday.

Tucson shoutout + drink sponsor moment

They kick off with their sponsor segment featuring Crooked Tooth Brewery—a family-owned brewery in downtown Tucson—and get into the drink they’re trying (including a quick aside about gluten-reduced beer and “inclusive brands”).

It’s a small section, but it sets the tone: local, friendly, and not taking themselves too seriously.

Why this episode matters (even if you’re not “ready to hire”)

If you’re a founder, maker, creator, or small business owner, Episode 7 is basically a case study in the transition from solo grind to team-based growth: hiring your first help, preparing for wholesale expansion, improving inventory and production capacity, and building a team where everyone’s in the right seat on the bus.

By the end, you don’t just know who Scarlett is—you understand why adding a human is a major business milestone and how the team is thinking about scaling in a way that doesn’t wreck their sanity.

This episode is a candid, end-of-year conversation about ambition, momentum, and the human side of building something from the ground up. They talk openly about setting goals that feel uncomfortable, pushing through doubt, celebrating hard-earned wins, and holding both joy and grief at the same time—especially during the holidays.

It’s a reminder that dreaming big isn’t just about numbers or milestones. It’s about intention, resilience, and staying true to who you are as things begin to grow.

Whether you’re an entrepreneur, a creative, or simply someone thinking about what’s next, this episode is an honest and grounding way to close out the year.

What starts as, “Remember that time we were on TV and basically blacked out?” turns into a surprisingly honest look at visibility, vulnerability, and what it feels like when your idea suddenly becomes news. Along the way, they share the wins, the weirdness, and the very human chaos that happens behind the scenes when you’re still just two friends trying to build something cool together.

Earned Media: When Your Story Becomes the Story

Jason and Chelsea spend a big chunk of this episode unpacking the wild ride of earned media—those magical moments when you don’t pay for exposure, but still end up on screens, feeds, and front pages. From local TV news in Phoenix to landing on the front page of the Arizona Daily Star, they relive the shock of seeing Timber Tote become the “main character” in stories other people were telling. It’s part humble brag, part therapy session about how surreal it is to go from making products in a shop to explaining them into a camera.

They talk through how these opportunities actually happen in real life: a random message on LinkedIn, a quick coffee with someone at Local First, a connection through Startup Tucson, or an interviewer who was “just doing a story about small businesses” and decided Timber Tote needed to be in it. None of it was part of some polished PR strategy; it was showing up, being themselves, and saying yes when someone asked, “Can we feature you?”

You’ll hear how things like Idea Funding, Moonshot pitch events, and the Echoes of Innovation podcast didn’t just give them a stage—they gave Timber Tote credibility. When a newspaper puts you on the front page or a community platform decides your story is worth sharing, it hits differently than a paid ad. Jason and Chelsea lean into that difference: earned media as social proof, as community validation, and as one of the most powerful (and underestimated) tools in a scrappy entrepreneur’s marketing toolbox.

Saying Yes When Your Stomach Says “Are You Serious?”

If there’s a through-line to every wild story in this episode, it’s this: they said yes before they felt ready. Jason talks about getting that call from the Arizona Daily Star, casual at first—“Hey, can we do an interview?”—only to discover there would also be a photographer, a full write-up, and, eventually, top-of-the-fold placement. That’s not a small “yes.” That’s a “guess we’re going to Circle K in pajamas to buy every copy of the paper” yes.

Chelsea and Jason walk through TV segments where they barely remember what they said, pitch competitions where they stood under harsh lights hoping their brains didn’t short-circuit, and events where they had to explain Timber Tote to strangers over and over until the story felt tattooed on their tongues. None of it sounds glamorous in the moment—it sounds sweaty, nerve-wracking, and deeply human. But each yes led to another opportunity, another connection, another layer of momentum.

They don’t sugarcoat the anxiety, either. Saying yes means accepting you might stumble over your words, get misquoted, or see your own face at an angle you’d rather never see again. But it also means being open to experiences you can’t script: the surprise honor, the unexpected shout-out, the customer who walks into the shop saying, “Hey, I saw you on the news.” This episode becomes a love letter to imperfect action—choosing visibility over comfort, again and again, and trusting that the messy version of you is still good enough to tell the story.

Work–Life Integration: When Your Business Is Also Your Life

Instead of pretending they’ve achieved some pristine “work–life balance,” Jason and Chelsea are honest: what they actually live is work–life integration. They talk about “work family” and how many hours are spent side-by-side—building Timber Tote, recording the podcast, showing up at events, and still somehow having energy left to tease each other on mic. Their sponsor, Ray Ray’s Sonoran Spirit Tea, fits right into that ecosystem: a fellow local, family-rooted brand built from a signature drink and a whole lot of hustle.

Chelsea shares memories of growing up in a family business, where the line between “at work” and “at home” was blurry in the best and weirdest ways. Jason talks about parenting—raising kids who are starting to date, trying to be a thoughtful, present dad while also building something that might one day inspire them. These aren’t side notes; they’re core to the story. The press, the products, the events—none of it exists in a vacuum. It’s woven around bedtimes, birthdays, and conversations about how they want their kids to see the world.

Throughout the episode, you can feel how much joy they get from building Timber Tote together. Late-night writing sessions, hours in the workshop, recording “Zero Days Since” itself—these are technically work tasks, but they’re also how they recharge, connect, and make sense of everything that’s happening. Instead of chasing a mythical balance, they’re trying to build a life where the things that pay the bills are also the things that light them up. That’s messy. It’s demanding. But when you hear them laughing their way through stories of press, parenting, and product launches, it’s clear it’s also deeply rewarding.

Why This Story Matters (and Why We Want Yours)

By the end of “Zero Days Since… We Were in the Press,” you’re not just hearing about media hits and milestone moments—you’re listening to two real people processing what it means to be seen. It’s the rush of recognition, the fear of messing up on camera, the pride of showing your kids a front-page article with your business on it, and the grounding reminder that tomorrow you still have orders to fill and life to live.

Jason and Chelsea aren’t sharing these stories to flex; they’re sharing them to pull back the curtain. Earned media, saying yes before you’re ready, and blending work with real life aren’t theory for them—they’re the lived reality of building Timber Tote in public. If you’re a maker, a founder, a creative, or just someone trying to do something a little bit brave, this episode is for you.

If this resonates with you, we’d love to hear your moment. What’s your “Zero Days Since…” story? Maybe it’s the day you finally launched, the time you got unexpected recognition, or the moment everything went hilariously off the rails.

Head over to ZeroDaysSince.com to learn more about the show, catch this episode, and submit your own “Zero Days Since…” story. You never know—your next brave, messy, wonderful moment might be the one we talk about next.

What this episode is aboutDecision fatigue hits hardest when the stakes feel personal. Chelsea opens up about needing a “chaperone” to talk through high-friction choices; Jason shows how having a trusted circle speeds things up without sacrificing judgment. Along the way: a sourcing trip reality check (LA Fashion District), a timely cocktail-smoker cameo, and a teaser for wearable-art inspiration pulled from microscope-level color palettes. The big takeaway is simple and usable today: give a trusted person two options and commit in 60 seconds.

Highlights

• Why asking for help isn’t weakness—it’s workflow

• The “two-options + timer + chaperone” micro-framework

• Sourcing trip lessons: when “do nothing” is the smartest move

• Seasonal fun: smoky sips, witchy cups, and founder humor that keeps it light

• From microscopes to moodboards: how science imagery can spark design

Chapters00:00 – Cold open & Halloween setup02:30 – Episode title + Sport Class Customs intro03:19 – Cocktail smoker demo05:55 – “Happy Halloween” cheers + the cauldron mishap09:50 – “Chelsea needed a chaperone”18:30 – LA Fashion District reality check34:20 – Wearable art: histology inspo52:20 – Trust your circle58:47 – Halloween sendoff59:12 – Outro & next-episode tease

Try it now (listener prompt)Drop one decision you’ve been ghosting and list Option A / Option B—then ask a trusted friend to pick inside 60 seconds. Tell us how it went!

CreditsHosts: Chelsea & JasonShow: Zero Days SinceProduction: Show Source StudiosMusic/SFX: Licensed

Calls to actionIf this episode helped, follow the show, rate it in your podcast app, and share it with a friend who’s haunted by too many tabs. New episodes weekly.

Content noteLight adult humor; no explicit language.

Startup Fails Turned LessonsFrom accidentally smoking out the service guy with toxic vinyl fumes to panic fabric runs across Tucson, they prove that even the worst mistakes can spark innovation.

Parenting & Real-Life ChaosJason celebrates the end of his school drop-off duties while Chelsea faces her first week in the kindergarten pickup line — complete with meltdowns and hilarious rants about traffic etiquette.

Product Development AdventuresFrom purses to wallets to belt buckles, the team shares how new designs, unexpected tools, and serendipitous finds keep pushing their brand forward.

Why Listen?Zero Days Since is part comedy, part entrepreneurial therapy. If you’ve ever tried to start something new, juggled family life with big ideas, or just love a good story about turning disaster into momentum, this one’s for you.

Hit play below to listen to Episode 3, and don’t forget to subscribe on Spotify so you never miss a laugh or lesson!

In this episode, Chelsea and Jason dive into one of the most frequently asked questions they get, “Are you two married?” Spoiler alert: they’re not. But as they explain, business partnerships can be just as intimate, complicated, and rewarding as any romantic relationship.

Together, they open up (often hilariously) about what it’s really like co-founding a brand with someone you barely knew beforehand. They share stories of learning each other’s quirks, communicating across neurodivergent styles, navigating joint finances, and signing those “just in case” legal docs that make you question your own mortality. This episode is filled with chemistry, chaos, and hard-earned insight into partnership dynamics.

Featured Moments:

• The truth behind the episode’s title: why they keep getting asked if they’re married—and how they answer

• How business partnerships mirror romantic ones (minus the kissing… hopefully)

• Therapist energy, ADHD energy, and learning to communicate better on the fly

• Creating buy/sell agreements and navigating life insurance as co-founders (without scaring your partner off)

• A toast to their first official sponsor, Crooked Tooth Brewing

And just when you think you’ve learned everything there is to know about creative business partnerships…

Jason pulls a surprise game out of left field.Just wait until you get to the segment they now refer to as “the Lipless Incident.” We’ll just say this: it involves cheek spreaders, guess-the-phrase cards, and a new low for podcast dignity. You’re welcome.

Whether you’re building something with a partner, working on your own dynamic duo, or just here for the chaos, this episode delivers laughs, lessons, and a whole lot of real.

Jason Robinson Welcome to Zero Days Since, it’s the podcast where there’s two founders, we’re going to journal our story and building a wooden versus wooden purse brand and have fun doing it. I’m Jason, I’m a woodworker.

Chelsea Adler And I am Chelsea. I’m a designer.

Jason Robinson Nice. Well, Chelsea, this is episode number one.

Chelsea Adler I know.

Jason Robinson Zero decisions. Yeah, well, before we get into kind of the I think the what we want to talk about today and the title of the show, I got you a little present. Okay. So, once you open up the box, this is what we’re drinking today.

Speaker 1 So let’s see. Okay.

Chelsea Adler Oh, that’s the sound of the box opening. Oh my God. Is this the one?

Speaker 1 Yeah.

Jason Robinson I don’t know. I have many.

Chelsea Adler This is the one that’s, like, really smooth and smoky.

Jason Robinson Yeah.

Chelsea Adler So okay, if you’re not watching and just listening, we are going to be drinking whiskey every single episode. It might be the same whiskey. It could be a different whiskey every.

Jason Robinson Yeah. Kick up the notch a little bit for us.

Chelsea Adler Yeah. But, Jason and I are both huge fans of Adult Bark, which is a locally, distilled whiskey here in Tucson. And so he brought Dell back bottled in. But the classic.

Jason Robinson Yeah.

Chelsea Adler Oh, my God, this one’s really good. Yeah. I’m super excited.

Jason Robinson Absolutely. All right, so pour it out here. Nice. Well, while you’re doing.

Chelsea Adler That like around the microphone.

Jason Robinson While you’re doing that I know we’re getting used to.

Chelsea Adler Let the clumsy one do it.

Jason Robinson That’s right. These.

Chelsea Adler How many fingers? Not that I’m even.

Jason Robinson Yeah. Whatever you think. Oh my goodness gracious. That’s a heavy pour.

Speaker 1 Are you taking it.

Jason Robinson To be a fun podcast?

Chelsea Adler I’m going to. But this is heavy. And this one.

Speaker 1 Have you met me yet?

Jason Robinson Right. Oh, God. Now you’re knocking over lights.

Chelsea Adler I know I told you, I’m the clumsy you.

Jason Robinson I’m telling you, people are going to listen to this. They’re going to be like, oh my God, we have to watch. This is classic. Okay. Well, cheers. Hey, cheers to the podcast. Bing woo! All right, James, I’ll have to put it in, like, a little clink if it didn’t come through.

Chelsea Adler Anytime something fun happens, it goes clink.

Jason Robinson All right. What are we doing like that. All right. Perfect.

Chelsea Adler Show that baby off. Oh my god.

Jason Robinson All right.

Chelsea Adler Zero days.

Jason Robinson Zero days since.

Chelsea Adler Zero days since zero days since we had a podcast.

Jason Robinson Where do you come up with the title zero days.

Chelsea Adler This is like just this. I don’t even remember how it came up. It just we just started seeing it one day. But.

Jason Robinson It was, it was the whole idea of, the, the signs. I’d say. How many days since the last incident. Yeah, yeah, yeah.

Chelsea Adler And so it was like, there was like one day we were both just. I think it was when we were working on, Andrew’s like really big order, like over Christmas time. We were both just honestly probably delusional, exhausted.

Speaker 1 And.

Chelsea Adler Doing anything to entertain ourselves while we were working. And it was like things kept coming up that kept happening over and over again. That was like, probably shouldn’t have been funny, but it was funny. And so it’s like zero days since Jason complained about Chelsea being late or zero days.

Jason Robinson Since I glued my fingers together. But it was always like, it wasn’t like, how many days since the last incident? There was always zero.

Chelsea Adler Zero days since whatever the thing was happening right then, and it just kind of became like an inside joke and it turned into really funny. And so now it comes up all the time. Yeah. Zero days. Usually it’s zero days since Chelsea was late.

Jason Robinson We could use it almost for anything.

Speaker 1 We can it.

Jason Robinson So I said, well, that’d be a funny title for our podcast. Yeah. Kind of journaling our lives. Yeah. Through this entire.

Chelsea Adler So today at zero days since we started a podcast, and it’s kind of crazy to think about just how far things have come, because, yeah, we’re a year and a half in. Really?

Jason Robinson Yeah. And I think that’s what I think that we can look forward to. Yeah. This is this is always going to be fresh material.

Chelsea Adler Yeah.

Jason Robinson Just our lives in general, all the things going on and then how it integrates within just the company that we’re building to. And.

Chelsea Adler Right.

Jason Robinson And it’s just comical.

Chelsea Adler Yeah. Well I’m and then also I’m just thinking like starting a business from scratch from zero is so hard and to see just the like, look back on how things started and the progress stuff. Like now we’re sitting here doing a podcast, talking about it, hoping to inspire other small business owners in a fun, entertaining and relatable way.

Chelsea Adler Maybe like, it doesn’t have to be that serious. Guys like, just have fun and like, love what you’re doing. And so, I don’t know, it’s just kind of cool. Like, it’s kind of hitting me sitting here, you know, maybe it’s a sip of whiskey, but I’m like, having a little moment like.

Speaker 1 Wow. Yeah, I’m sitting with a microphone in front of me. Yeah, I know, like, I’m somebody nice.

Jason Robinson But I’m also imagining, through this whole process to that will, there’s so many cool people that we’re meeting. I think there’s, I mean, being downtown, with my store, we run into all sorts of people out of town. And just the conversations that we have, I think there’s always gonna be something new that’s coming up that we get to share.

Chelsea Adler Or like a new connection to be made.

Jason Robinson New connection.

Chelsea Adler Somebody knows somebody.

Speaker 1 Yeah.

Chelsea Adler I think my, my favorite thing with that is like, when people recognize it now they’re out and they see the purse and they’re like, hey, I’ve seen that downtown. Or like in front of me, they won’t know that I’m the one like, it makes it or, you know, and, they’re like, hey, I think that, the Museum of Art or, you know, something like that.

Chelsea Adler And I’m like, oh.

Speaker 1 Mount them and launch.

Chelsea Adler Yeah, yeah, yeah, it’s a big.

Jason Robinson One. We’re still waiting to see it out in the wild.

Chelsea Adler Yeah, out.

Jason Robinson In the wild. What does that mean?

Chelsea Adler So that means like organically seeing your product out on the street and like, it’s such a cool moment. Like, I’ll never forget the first time with, my clothing line. The first time I saw somebody wearing it that like, I did not know personally, and I just saw them from afar. And like the visual of seeing a person wearing something I made.

Chelsea Adler Yeah. And like, walking past me, having no idea I’m the one that made it like that was like a really cool. Like I didn’t need the recognition for it in that moment. It was like seeing that was like the recognition totally, because she’s out wearing it. She thought of that outfit that day and decided that made her feel good, and that’s what she was wearing out in the world for people to look at her.

Chelsea Adler And then like, I got to see her. And I was like, I made.

Speaker 1 That.

Jason Robinson Well, in the fact that you didn’t know who that person.

Chelsea Adler Was, right? Yeah.

Jason Robinson Now, you may have in this situation, but like, that’s what we’re all looking for is like, we typically are in the process when we’re selling them. Yeah. Right. But now we’re waiting for the time when we get out there and someone just has it and we’re like, we have no idea who that person is. Like, I didn’t do it, did you?

Jason Robinson Now, just random person picked it up at. Yeah, one of our places. Yeah.

Chelsea Adler And so it’s going to take a lot for me not to run up and be like, I made that.

Jason Robinson Don’t be like.

Speaker 1 Weirdo. Like, we’re over on the side. We’re just. They’re like, great. It’s got.

Chelsea Adler Good thank.

Speaker 1 Factor.

Jason Robinson It’s we’re like giving them unsolicited. Oh, I remember on factor, you know, we had something with spikes. They’re like I don’t know who you people are.

Chelsea Adler That’s a weapon.

Jason Robinson Well I think it would be fun to in this podcast too. Is that, you know, we we started thinking about all these different titles, but, what is one of the major questions that people always ask us?

Chelsea Adler Are we married?

Jason Robinson Yeah. Right. And so I think having this podcast too, where it’s like and building this company when we are not married spouse or partners in this whole thing too, just navigating through that, I think, also adds a level of dynamic.

Chelsea Adler Yeah, it does. There’s definitely a balance that has to be found that some day by day, minute by minute, sometimes.

Jason Robinson Half the time you’re working. I’m at your place. Yeah. I’m working. I’m at my place.

Speaker 1 That’s the other.

Chelsea Adler Crazy thing, is that we are not doing this out of, like, a factory. We don’t have a, workshop or anything. We’re literally doing this. Yeah. Okay. Yes, yes. Right. But we’re doing this out of our houses, which is like, just speaks to, like, you don’t need the perfect setup if you have an idea. And if you have, you know, the tools and the talent or not.

Chelsea Adler Talent. Well, yeah, maybe talent. But like, if you have the means to be able to put something out into the world for people to enjoy, you don’t have to have the perfect setup to make it happen. The setup will come eventually. Yeah, it may.

Jason Robinson Take there gets a point where like efficiencies come into play, of.

Chelsea Adler Course. Absolutely. But like.

Jason Robinson But we were.

Chelsea Adler I think.

Jason Robinson I can’t wait to tell the story about like how we got started up at forge and we that’ll be one of our podcasts like zero days since we almost killed ourselves.

Speaker 1 You know, just stories.

Chelsea Adler For Tesla man. But, I don’t know. I think we get too caught up and hung up on perfection. That it keeps us. It keeps us from starting. I know it, and like, when I’m writing, it stops me a lot because I, like. I need to have everything, like a scene completely mapped out and, like, know from beginning to end what’s going to happen.

Chelsea Adler And that never happens. Like, I’ll get into it with a plan and then I’ll start writing and then, it, it completely goes a different direction most of the time. And, so I have a plan. Yes, but like, be flexible with it and it doesn’t need to be perfect. You can just whatever you have, make it work.

Chelsea Adler Yeah. I mean, what, who owns Amazon.

Jason Robinson Jeff.

Chelsea Adler Bezos, Jeff Bezos, he started out, like, in a garage, like, I remember when Amazon was just books and it was mostly used books and you traded them. Oh, and it was the first time you could trade use books online, at least that I knew of at the time. And, it was like pictures of him, like in his basement or in his garage, like with a little desk and, like, boxes of books all around him.

Chelsea Adler And he was operating Amazon from that. And now look at it like it’s insane. Yeah, yeah. So, I don’t know, just start. Just start and everything else. So find a place no.

Jason Robinson 100% like, you know, and there’s the old saying, or it’s like it’s 50% something better than 100% of nothing. Sort of, you know, but it’s like, just get out there. And how many times have we made different variations on the show?

Chelsea Adler You just showed me a new one today. I did in the wallet.

Jason Robinson Oh, yeah. You’re right. Yeah, yeah. Just added these like little tabs, you know, that’s just that was from someone coming into proper. Right who was like, What have you did this? I was like, oh, that’s actually a good idea.

Chelsea Adler Yeah, yeah. Let’s go with that. Oh my gosh. When we went from the teeny tiny little holes to the big holes.

Jason Robinson Okay, so let’s put this into context. Right. So, the timber tub. Yes. Has this little wood stitch.

Chelsea Adler It’s got like a stylized stitching across the front. So it’s a wooden purse. It’s a made out of wood. And but I when we were designing I wanted it to look like a purse, like I don’t, I wanted it to have the same details as a regular leather purse. And the actual is that it has those details, but it’s made out of wood.

Chelsea Adler Right. And so I wanted this stitching detail across the front flap of the purse. It was non-negotiable. I think Jason tried to talk me out of those stitches for money.

Jason Robinson You think I’m that strategic?

Speaker 1 No, you.

Chelsea Adler You were like. You were like, this is bottleneck.

Speaker 1 And this is like it was. Yeah, yeah.

Chelsea Adler But how fast have I got? I’m so fast now.

Speaker 1 Yeah.

Chelsea Adler So then finally he got on board and then he even. You even bought me the clamp.

Jason Robinson Oh yeah.

Chelsea Adler For the. So I could double needle it.

Jason Robinson But you haven’t used, you.

Chelsea Adler Know what happened though is because we went.

Speaker 1 Back.

Chelsea Adler Because I made the mistake of telling Andrew that we could have little tiny holes because she likes the tiny holes. So, like one of our biggest clients right now, she wanted the tiny holes, and I was like, yeah, we’ll do the tiny holes. Meanwhile, Jason’s like.

Jason Robinson Oh, friends, you know? Right.

Speaker 1 So.

Jason Robinson But I don’t have to stitch.

Chelsea Adler So the double stitch doesn’t work with the tiny holes. So I got I don’t know, I just we were doing so many of hers that I just kind of, I forget. Anyway, why did I even bring that up?

Jason Robinson I know, I’m just talking about. Yeah. How we move from the small holes to the big ones.

Chelsea Adler Yeah, that was nice because now they’re so fast. But anyways, you have these little holes, they get drilled, they get drilled in with the laser. And so and then I go in with a stitch. The stitch has no function other than style. Like it’s just static. Yeah. It makes me happy. And then everyone else is happy.

Jason Robinson So and I’m like, I don’t even know I’m. This is all brand. I never think a million years I’d be selling purses.

Chelsea Adler People love the stitching. When when they.

Speaker 1 Got the.

Chelsea Adler Whole thing for yeah, I yeah. But the first question is is this wood? And then they’re like yeah. And touch it, knock on it. You know whatever. And they’re like how did you stitch it. That’s usually the next question. And and then I say, well our laser.

Jason Robinson You know I usually get like a oh my gosh, you hand stitch each one I’m like yeah Chelsea does. Yeah. They’re like, dang.

Chelsea Adler I just kind of zone out.

Jason Robinson There you go.

Chelsea Adler Yeah. Like it makes my brain quiet.

Jason Robinson You stitch them while you’re doing some of the other content. Yeah I do talk about your day. Yeah. On the other platforms.

Chelsea Adler Yeah. I got a multitasking queen of multitasking. I was literally straightening my hair on a zoom this morning. And being praised for how good I am at.

Speaker 1 Multitasking, trying to.

Jason Robinson Just trying to survive.

Chelsea Adler And it stresses you out too, because like, I’ll see, like you, I feel like sometimes you don’t think I’m listening to you and you’re talking to me, but I’m doing something else. But I swear to God, I hear you better if my hands are busy. I’m comprehending what you’re saying. Better unless I look at you like this.

Jason Robinson Which? We’ve got that picture. It’s a sticker.

Speaker 1 Yeah.

Chelsea Adler All right, I’ll go.

Jason Robinson Oh, yeah. Right. All right, let’s say, what’s happened over the last week? I think that’s always like a topic we’ll throw in near to. Yeah.

Chelsea Adler Well, is it really the last week? Maybe. Can we, like, stretch.

Speaker 1 Like.

Chelsea Adler A couple weeks? Sure.

Jason Robinson Because what’s the big one? Starting what?

Chelsea Adler Scarlet.

Jason Robinson June 1st.

Chelsea Adler Adding Scarlet. Yeah. Like that is.

Jason Robinson May.

Chelsea Adler First. May 1st. Yeah. We added a whole other human to the business. Yeah, a huge accomplishment just for the business itself. But it’s really exciting because it means I don’t have to do that job anymore. Jason doesn’t have to do that job anymore. And, so, bringing Scarlet on is really exciting. And she killed it.

Jason Robinson Yeah.

Chelsea Adler So we have four new accounts.

Speaker 1 Yeah.

Chelsea Adler And she sold.

Jason Robinson 40.

Chelsea Adler Some 40.

Speaker 1 In a week, I.

Chelsea Adler Think. 42 purses in one week.

Speaker 1 Yeah.

Chelsea Adler Which I was like 42 purses. It’s amazing. And then I was like.

Speaker 1 We have to make 40.

Jason Robinson Do you got to stitch 42? Right.

Chelsea Adler So it’s like this like, double edged sword. It’s like super exciting. And I’m like, feels really good. And then you’re like, oh, yeah, I got to fulfill that. So then it gets really stressful. But right, it’s also fun.

Jason Robinson Isn’t that the joys of an entrepreneur, though? Yeah, an a business owner. It’s like these peaks and valleys.

Chelsea Adler Yeah. I have to be honest with you. I dread the day that it gets to the point where, like, I don’t have to be as hands on in production, I dread it. Why? I love it. I am such a hands on person, I like creating, I like doing things with my hands.

Jason Robinson I can you think of it this way as though don’t dread the day. Look forward to the day when you can do as many as you want to do.

Chelsea Adler I guess that’s true.

Jason Robinson Because then you can jump and just be like, hey.

Chelsea Adler I’m like new perspective. You know?

Jason Robinson Like I always have these like one liners.

Chelsea Adler Sometimes I want to sit in my self-pity.

Speaker 1 And then you’re like, yeah, but what if we look at.

Chelsea Adler It this way and it’s like a really good.

Speaker 1 Perspective? That’s true, but I can’t argue it.

Jason Robinson Kill your moment.

Chelsea Adler No, it’s fine, it’s fine. You’re like, no, I do love that I do that. I’ll just like, waltz in one day and like a fluffy robe and be like, I want to make five. I’ll just pick five and make them listen.

Jason Robinson She wasn’t like that when I.

Speaker 1 Picked her up.

Speaker 1 Oh, no.

Chelsea Adler Don’t ever let me go like that.

Jason Robinson No, no, I promise.

Chelsea Adler I have to drag me out instead.

Jason Robinson I’ll keep you in check.

Chelsea Adler No, you’d have to drag me out.

Jason Robinson I’d say something probably about the fluffy thing. I’d be like, where’d you pick that up? It was nice. Sorry. Twisted is probably a great philosophy company.

Speaker 1 I use it.

Chelsea Adler I used to go to twice it all the time. Actually. Did you thrifting? It’s good for them.

Jason Robinson I went there one time for a Halloween costume. You did know it was a ugly sweater contest. Oh, so my ugly sweater contest. Best ever. Wore my a white shirt with a tie, and I had A3T sweater vest I thought I put on, so it only came to, like, here at.

Speaker 1 Oh, like.

Chelsea Adler Two years and.

Speaker 1 Toddler, three toddler like.

Jason Robinson I went to twice as nice. But the thing and I put it on and it shaved my armpits.

Speaker 1 Yeah. No kidding. How did you even get your.

Chelsea Adler I imagine you’re, like, not going to put your arms down.

Jason Robinson I could, but you end up chafing your armpits. Yeah. Ended up winning the contest. My ties, like hanging out the bottom and, couldn’t get it off, so I’m like, home. Muriel’s like, I’m, like, bent over like this, and she’s, like, ripping it.

Chelsea Adler Yeah. I’ve only ever been to one ugly sweater party when I lived in LA, and I had gone to my grandma, I said, hey, I’m going to this party, I need to borrow a sweater. And she was really flattered. She’s like, you want to borrow one of my sweaters? And it and me not even thinking about it, I was like, yeah, it’s an ugly Christmas sweater party.

Chelsea Adler She goes, oh, okay, you can come look at me. Something so I actually I went and I looked through my grandmas sweaters. I couldn’t pick one. Her sweaters were.

Speaker 1 Impeccable, mom.

Chelsea Adler They were beautiful. I loved every single one. And I was like, I. None of these are ugly. Like, I can’t. I found one in my aunt’s closet who’s a hairstylist and must.

Speaker 1 Have she had the.

Chelsea Adler Ugly sweater. I love you TV.

Jason Robinson But yeah, we went to another one and it was, Marielle and I in one sweater. So I did like two had holes, but only had two arms.

Chelsea Adler I’ve seen one of those. It’s like, they, they have these they’re big giant sweatshirts and it’s one sleeve all the way across. So you’re in your own individual sweater, but the sleeve is attached to another person and it’s like, so you don’t lose your bestie in a crowd.

Jason Robinson Oh, okay.

Speaker 1 So I.

Chelsea Adler Told Scarlett, next time we go out drinking, we have to.

Jason Robinson Have that. Oh my God.

Chelsea Adler Can you imagine how hard it would be to climb a tree?

Speaker 1 Oh, that’s that’s connected to it.

Jason Robinson This girl, every time she drinks, she’s up a tree.

Speaker 1 Literally.

Chelsea Adler I went to go visit, Jamison’s, a new elementary school, and they’ve got this playground and, one of the most, exciting things about the playground is it’s huge field, and it’s surrounded by, like, fallen logs and, like, trees that they’ve grown specifically so the kids can climb them. And it’s designed for kids to climb the trees and the logs and stuff.

Chelsea Adler And I was like, I want to do that.

Chelsea Adler Like, that looks fun for me. Can I leave the tour and go climb the trees?

Jason Robinson What do they say? Well, you’re like my adult brain was, like, not appropriate.

Chelsea Adler I’m the mom.

Jason Robinson Kelly Jamison on the weekends.

Speaker 1 Yeah, yeah, we’ll.

Jason Robinson Jump the fence.

Chelsea Adler Yeah, I’ll go pick them up. I’ll park the car. We’ll go to the playground for like, 20 minutes and we’ll climb the trees. Sounds perfect, I love it. We’re probably gonna do that ugly clientele.

Jason Robinson On this week’s Saturday.

Chelsea Adler Yeah, yeah, there’s that one tree that goes down and up and you can, like, walk on it and then climb up the side. It’s Jamison’s favorite tree to climb.

Jason Robinson Okay, so I’ve been there in years.

Chelsea Adler It’s really pretty. The turtles come out and they’ll just, like, come right up to you now.

Jason Robinson Anyway, I’m looking forward to Saturday. I.

Chelsea Adler Are you going to go?

Speaker 1 Yeah. Oh, we talked about this.

Chelsea Adler Now, I know, but you made it sound like I needed to go, like, represent because you couldn’t.

Jason Robinson No, no, no, I was just saying, like, are you guys available? Oh, okay. Oh. We’re going.

Speaker 1 Okay. No one. Right? Yeah. We’re good. Yeah.

Jason Robinson You heard it here.

Speaker 1 Yeah.

Chelsea Adler Committed. I will be there at 9 a.m.. Yeah.

Jason Robinson Right. Yeah. Donuts. Yeah.

Chelsea Adler Yeah. Donut. I’m motivated.

Speaker 1 All right, I guess.

Chelsea Adler How do you get me there, sugar?

Jason Robinson Yeah. Right. Or liquor.

Chelsea Adler Or whiskey?

Jason Robinson Yeah. Right. Yeah, I don’t know.

Chelsea Adler Are you done?

Jason Robinson No. Still going to catch up? Yeah. How much more do we want to chat about?

Chelsea Adler You could leave that in a few hours. Let me choke it on the whiskey. I don’t know.

Jason Robinson I think that that’s kind of like we want out of this thing, right? Yeah, out of the podcast. Have some fun. Well.

Chelsea Adler Yeah, we want to have fun. We want to, kind of journal our progress. Not. It doesn’t always have to be like, we may not always constantly talk about timber toe specifically. It’s what we have between us, right? But we are both solopreneurs, like, before this. Right now, we’re embarking on this journey, as, you know, a partnership.

Chelsea Adler So that’s always an interesting dynamic. And then we.

Jason Robinson Don’t really talk much about ourselves either.

Chelsea Adler Yeah, well, we got plenty of time to do that. Yeah, it’ll come out eventually.

Jason Robinson All the different. Yeah. Because each one of us are running like three companies. Yeah.

Chelsea Adler We are. Yeah.

Speaker 1 To those two. Yeah.

Chelsea Adler That’ll come naturally.

Jason Robinson Although I don’t have a five year old.

Chelsea Adler No, you do not know.

Jason Robinson I’ve got a 19. A 16 year old. Yeah. Which is a whole nother set of problems. Yeah.

Chelsea Adler My five year old did not want to get dressed this morning. So.

Jason Robinson Yeah, maybe they’re not too far off. My oldest doesn’t want to get up and go to work.

Speaker 1 Now he’s getting better.

Chelsea Adler But I don’t know, I guess I just, for me, I want to humanize the process of business ownership. I think that a lot of times, it it in a lot of people’s minds, it becomes almost robotic or, an emotionless. Sure. And you kind of forget that there’s an actual human making things happen. No matter how big or how small the business is, sure.

Chelsea Adler I just want to humanize it a little bit.

Jason Robinson The struggles real. Sometimes it.

Chelsea Adler Is like.

Jason Robinson I mean, we were talking about that earlier today, right? Because I do the financial planning stuff and I’m watching CNBC and Federal Reserve chair talking about unemployment looks good economy. All the data shows that it’s strong, but yet some of the sort of ponerse, you know, the struggles real, you know, and so I don’t think we’re alone, you know, in the hustle.

Jason Robinson Yeah. And just like summer in Tucson,

Chelsea Adler Entail.

Jason Robinson Brutal. Yeah. It is, you know, so I think that’s what makes it a little bit different, too. I mean, we chat about this about, you know, we have the ability to create activity. That’s what I’d call it, as opposed to just like some of the traditional retail places wait for people to come in. Right? You know, but, you know, with our with the direction that we’re looking to go, connecting with wholesale, all we have to do is be like, well, where do people go now?

Jason Robinson They don’t come to the 100 and hot places. They go up to Flagstaff, they go to.

Chelsea Adler They go to.

Jason Robinson Clearlake, go to Clearlake, they go to Alaska. Right? You know, so that’s where we just start reaching out these kind of places say, hey, you’re going to have the tourism. This is where people are going to be coming. But we can create that where if we just had a traditional retail store, oof, they’d be tough.

Chelsea Adler Yeah. Yikes. Bikes. But there’s flexibility in that. Sure. And I think that’s necessary too, though, no matter what your structure is, having the flexibility for those ups and downs and, anticipating them, but also just remembering that, like, you know, like let it be what it be.

Speaker 1 Like, you know, I mean.

Chelsea Adler Like, don’t like get passive about it, but, I think we’re so hard on ourselves. I know I’m very hard on myself internally in regards to work, just in general, like my self-worth is wrapped up in my productivity. So if I don’t have something making me feel productive than I am a worthless slug. So. And that’s how, like, that’s me being hard on myself, for sure.

Chelsea Adler But I think that a lot of solopreneurs, entrepreneurs, business owners, I think a lot of us have that mindset for whatever reason might have led to that. Sure. I think a lot of us have that, and we feel that because so much is riding on. I just wrote a book about because it was a romance book, but the the protagonist, the heroine of the story, she was taking over her father’s business and she was, frustrated because he was splitting the job between her and another person.

Chelsea Adler And she felt slighted because she felt like her father couldn’t trust her in taking over the business, even though that’s all she’s ever wanted. And it was a miscommunication because he his ultimate thing was I worked so hard. I miss so many things, and it took so much of my life and time to build it to what it is.

Chelsea Adler I do not want that to happen to you. I’ve built it to the point where you don’t have to do that. And that was a really interesting, point of view to like reading a little romance.

Speaker 1 Novel, but.

Chelsea Adler Like, still, I was like, oh, that’s so true. Like, building something from the ground up is such a different thing.

Jason Robinson Oh, sure.

Chelsea Adler You know, even passing it on to someone or it it just takes so much.

Jason Robinson Of you or having something that’s got momentum or to build a brand. Right?

Chelsea Adler Yeah. And, and, I think there’s a lot of ego involved, but then there’s a lot of humility. And, that’s a really interesting thing to maybe explore. So.

Jason Robinson Yeah.

Chelsea Adler And, and also, just some of the more serendipitous elements of it when things are falling into place versus when they’re not and like, when to recognize that, I think is all really important to consider.

Jason Robinson I’m looking forward to another podcast where we talk about ChatGPT. Oh, yeah. Yeah, I’m dreading it. Oh, you you could write a whole novel on ChatGPT.

Speaker 1 No you.

Chelsea Adler Cannot. Don’t get me started.

Jason Robinson Then we do a challenge on that.

Chelsea Adler We did, and I won.

Speaker 1 It was a it was.

Chelsea Adler Should we read it? On the podcast. And then we could have people vote.

Jason Robinson That’ll be the, the challenge will be like, what was it? It was like a 50 word.

Chelsea Adler Yeah, I definitely went over 50 words, but it was the challenge was I posted it in a contest and, I got fifth place.

Speaker 1 You did not tell me that. I didn’t know.

Chelsea Adler This was like, when did we do this? This is, like, probably two years ago when we actually did this.

Speaker 1 Something like that.

Jason Robinson The problem was when we were coming up with the name, because we used ChatGPT to come up with the.

Chelsea Adler Oh yeah. Yeah. And we were debating on whether or not touch GPT was even. I cannot stand ChatGPT. I think there are settings and places for it. But as a creative writer, okay, so but we were in a debate over. Yeah. You know, and we were trying to prove each other wrong and he came up with a prompt of like, you know, in 50 words to, in an emotional way, describe.

Jason Robinson No, you actually said like, do a story.

Chelsea Adler Yeah. Do a story of the last time you’re seeing somebody and make it emotional or whatever. And so ChatGPT came up with in like two seconds. Yeah, I wrote one. It took me about half an hour. I wrote it and it was beautiful. Perfect. More than 80 words and I yeah, it was going to do it, but I did.

Chelsea Adler I put it in a, on vocal media. It’s like a writing community, you know, and so that’s all I could I swear, I told me, I told, I don’t know. Anyway, they put in a contest and at one fifth place, I didn’t win a prize because only the top three win prizes. But I did win fifth place.

Chelsea Adler Yeah. So still, take that checked. You beat.

Speaker 1 Girl.

Jason Robinson Like to. I like to think that I was part of that.

Chelsea Adler Yeah. There you go.

Jason Robinson Yeah.

Chelsea Adler So ChatGPT will be a fun conversation.

Jason Robinson Yeah. One of these times. Well, anyway, we go all sorts of different directions. Yeah, I had sucker.

Chelsea Adler So. All right, well, I think that is kind of giving you a gist on what things are going to be like.

Jason Robinson Yeah.

Chelsea Adler I don’t see I’m.

Speaker 1 Don’t don’t you think I know I was?

Jason Robinson She ends all conversation with this awkward pause.

Speaker 1 Okay.

Jason Robinson By the end, I’m,

Chelsea Adler Okay. So I don’t know. We’re going to have fun. We’re going to talk about our trials and tribulations, like reading glasses. Our this our age, different.

Jason Robinson Oh, Jesus. That’s going to be fun. I got mistaken for 34 the other day.

Speaker 1 Oh, yeah.

Jason Robinson That’s lovely. I know for.

Chelsea Adler Me.

Jason Robinson I know what.

Chelsea Adler That’s it. No, that is me. How old am I? Your what year is it?

Jason Robinson What we were and I, we were talking about that like you were born in 90, 90.

Chelsea Adler I turned 20. Oh my God.

Jason Robinson No you don’t.

Chelsea Adler I turned 35. In two weeks.

Jason Robinson Yeah. You don’t even. What year was I born? You. Yeah. You don’t even know. You can’t do the math that was in abacus. Yeah.

Speaker 1 That’s pretty good.

Jason Robinson See, 70.

Chelsea Adler Eight. I remember things.

Jason Robinson I know, right. So nice. All right, so I guess, stay tuned for our next episode. We already talked about this. What? What? It was. What was the title going to be?

Chelsea Adler Oh, zero days since someone asked us if we were married.

Jason Robinson Yeah, we thought that’d be a good one. Yeah. So we get that all the time.

Chelsea Adler I don’t want to just go into, the dynamics of partnership. Having come in as solopreneurs, the dynamics of partnership.

Jason Robinson The differences between. Just like spouses. Yeah. In a partnership, non spouses partnership and just a partnership in general.

Chelsea Adler Yeah.

Jason Robinson Because that comes with tons of different dynamics. Yeah. So well we were also going to call it what zero day since we killed someone tried to kill. We almost died zero days. That was going to be another one.

Chelsea Adler We almost, killed someone with toxic gas.

Jason Robinson Oh, yeah. That was.

Speaker 1 An accident.

Jason Robinson Yeah, the solar panel guys were out there. Yeah, that was cut them. Yeah, almost killed them. So. All right, well, hey, our social media, some of those plugs, you can follow us on the timber tote. Yeah, and the Instagram timber tote. Facebook. Yeah, at Timber Tote purse. Those are our handles. That’s our target. Trying to be young.

Chelsea Adler Do you want to do your personal Instagram? You can, Well, I don’t want to do it if you’re not going to do it.

Jason Robinson No. Nobody I do. All I do is put pictures of the timber tote and oh, I put stuff and stuff. And a couple of the boys.

Chelsea Adler I posted that, I said, okay, whatever. Timber toppers at Timber Toppers, you’ll find me on the other stuff.

Jason Robinson Yeah. If you got any questions, you know, or maybe some of your wildest, small business stories. Oh, yeah. Or any questions? You can email us info at Timber Tote purse.com. Yeah.

Chelsea Adler You guys may not have questions because you don’t know us and trust us enough to answer them yet. I promise we’ll be entertaining.

Speaker 1 But.

Chelsea Adler But I want to know stories I want to have. I want like wild stories. I want funny stories. I want to show it.

Jason Robinson I want to read.com, send uplifting stories. Very good. All right, well, we’re zero days since pretending to be professionals. We’ll see you on the next one.

Speaker 1 Okay. Bye. And we’re out.